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Strategic marketing initiatives for small co-operative enterprises generated from SWOT-TOWS analysis and evaluated with PROMETHEE-GAIA
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Strategic marketing initiatives for small co-operative enterprises generated from SWOT-TOWS analysis and evaluated with PROMETHEE-GAIA (2021)Strategic marketing initiatives for small…Multiple Criteria Decision Analysis (2016)Multiple Criteria Decision An…Exploring SWOT analysis – where are we now? (2010)Exploring SWOT analysis – whe…Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises (2009)Strategic marketing and marke…Relationship between cooperation networks and innovation performance of SMEs (2009)Relationship between cooperat…PROMETHEE: A comprehensive literature review on methodologies and applications (2009)PROMETHEE: A comprehensive li…Strategy development by SMEs for competitiveness: a review (2008)Strategy development by SMEs …R&D Alliances and Firm Performance: The Impact of Technological Diversity and Alliance Organization on Innovation (2007)R&D Alliances and Firm Perfor…Promethee Methods (2006)Promethee MethodsMultiple Criteria Decision Analysis: State of the Art Surveys (2005)Multiple Criteria Decision An…R&D collaboration by SMEs: new opportunities and limitations in the face of globalisation (2002)R&D collaboration by SMEs: ne…What's swot in strategic analysis? (1998)What's swot in strategic anal…Towards a dynamic theory of strategy (1991)Towards a dynamic theory of s…Development of a Taxonomy of Services to Gain Strategic Marketing Insights (1990)Development of a Taxonomy of …The Concept of Corporate Strategy (1987)The Concept of Corporate Stra…Note—A Preference Ranking Organisation Method (1985)Note—A Preference Ranking Org…The TOWS matrix—A tool for situational analysis (1982)The TOWS matrix—A tool for si…A resource‐based view of the firm (1984)The cornerstones of competitive advantage: A resource‐based view (1993)The balanced scorecard: Translating strategy into action (1997)An Extension of Neutrosophic AHP–SWOT Analysis for Strategic Planning and Decision-Making (2018)SWOT analysis applications: An integrative literature review (2021)The origins of SWOT analysis (2023)An analysis of production as an efficient combination of activities (1951)The Principles of Morals and Legislation (1988)Multi-criteria decision analysis in environmental sciences: Ten years of applications and trends (2011)A state-of the-art survey of TOPSIS applications (2012)How to select and how to rank projects: The Promethee method (1986)Multiple Criteria Decision Analysis (2002)SELECTION OF RATIONAL DISPUTE RESOLUTION METHOD BY APPLYING NEW STEP‐WISE WEIGHT ASSESSMENT RATIO ANALYSIS (SWARA) (2010)An Analysis of Multi-Criteria Decision Making Methods (2013)Multiple criteria decision-making techniques and their applications – a review of the literature from 2000 to 2014 (2015)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Alternative Ways of Assessing Model Fit (1992)The Role of Networks in Small and Medium-Sized Enterprise Innovation and Firm Performance (2012)Innovation in knowledge-intensive industries: The double-edged sword of coopetition (2013)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)Strategy and Structure: Chapters in the History of the American Industrial Enterprise (1962)Strategy and Structure: Chapters in the History of Industrial Enterprise. 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References

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  • 1990Development of a Taxonomy of Services to Gain Strategic Marketing Insights399 cited

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  • 2008Strategy development by SMEs for competitiveness: a review384 cited
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