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Gearing toward excellence in corporate social media communications: Understanding the why and how of public engagement
16 references·0 citing·54 second hop
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References

  • 2011Introducing COBRAs1,467 cited
  • 2017Why Youth Heart Social Network Sites: The Role of Networked Publics in Teenage Social Life1,402 cited
  • 2009Engaging stakeholders through social networking: How nonprofit organizations are using Facebook1,127 cited
  • 2012Customer engagement in a Facebook brand community950 cited
  • 2008Give the Emperor a Mirror: Toward Developing a Stakeholder Measurement of Organizational Transparency602 cited
  • 2013Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites550 cited
  • 2006Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes432 cited
  • 2014The Effects of Authentic Leadership on Strategic Internal Communication and Employee-Organization Relationships364 cited
  • 2006CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects358 cited
  • 2004A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation338 cited
  • 2009Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities298 cited
  • 2007Communicating during crisis: Use of blogs as a relationship management tool271 cited
  • 2011How companies cultivate relationships with publics on social network sites: Evidence from China and the United States225 cited
  • 2010

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The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites
219 cited
  • 2013Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter198 cited
  • 2014Perceptual, Attitudinal, and Behavioral Outcomes of Organization–Public Engagement on Corporate Social Networking Sites188 cited
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