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Think eco, be eco? The tension between attitudes and behaviours of millennial fashion consumers
16 references·16 citing·46 second hopsampled
Think eco, be eco? The tension between attitudes and behaviours of millennial fashion consumers (2021)Think eco, be eco? The tension between at…The online survey as a qualitative research tool (2020)The online survey as a qualit…Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice (2015)Sustainable fashion consumpti…Business Research Methods (2015)Business Research MethodsThe attitude–behaviour gap in sustainable tourism (2014)The attitude–behaviour gap in…Sustainable fashion and textiles: design journeys (2014)Sustainable fashion and texti…Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers (2010)Why Ethical Consumers Don’t W…An Exploratory Study into the Factors Impeding Ethical Consumption (2010)An Exploratory Study into the…Cognitive Dissonance: Fifty Years of a Classic Theory (2007)Cognitive Dissonance: Fifty Y…Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Selecting, designing, and developing your questionnaire (2004)Selecting, designing, and dev…Adversaries of Consumption: Consumer Movements, Activism, and Ideology (2004)Adversaries of Consumption: C…The Dynamic Self-Concept: A Social Psychological Perspective (1987)The Dynamic Self-Concept: A S…Dissonance processes as self-affirmation. (1983)Dissonance processes as self-…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Theories of cognitive consistency : a sourcebook (1969)Theories of cognitive consist…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…The Role of Environmental Concerns and Self-Expression in Ethical Fashion Consumption: A Mediated Model of Consumer Values (2025)The Role of Environmental Con…The perspectives of women on sustainable fashion consumption: Comparative study of university teachers and students (2025)The perspectives of women on …Rethinking consumer behaviour in a green digital marketing landscape (2025)Rethinking consumer behaviour…Exploring Chinese Millennials’ Purchase Intentions for Clothing with AI-Generated Patterns from Premium Fashion Brands: An Integration of the Theory of Planned Behavior and Perceived Value Perspective (2025)Exploring Chinese Millennials…Decoding sustainable drivers: A systematic literature review on sustainability-induced consumer behaviour in the fast fashion industry (2025)Decoding sustainable drivers:…The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention (2024)The interaction effect of fas…Refashioning Second-Hand Clothes Consumption Through Pleasure, Pain, Seduction and Conversion: A Virtue Ethics Perspective (2024)Refashioning Second-Hand Clot…Fast Fashion, Sustainability, and Nudge Theory: Examining the Effects of Choice Architecture on Consumption of Sustainable Fashion over Fast Fashion (2024)Fast Fashion, Sustainability,…Drivers of strategic green marketing orientation: An SME owner-manager perspective (2024)Drivers of strategic green ma…Determinants of green consumption: a systematic literature review using the TCCM approach (2024)Determinants of green consump…Comprehending the Consumer Behavior toward Sustainable Apparel (2024)Comprehending the Consumer Be…Fashion and Environmental Sustainability (2023)Fashion and Environmental Sus…Do fast fashion sustainable business strategies influence attitude, awareness and behaviours of female consumers? 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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 1987The Dynamic Self-Concept: A Social Psychological Perspective3,087 cited
  • 1969Theories of cognitive consistency : a sourcebook1,989 cited
  • 2020The online survey as a qualitative research tool1,615 cited
  • 2010Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers1,416 cited
  • 2015Business Research Methods1,238 cited
  • 2004Selecting, designing, and developing your questionnaire1,084 cited
  • 2004Adversaries of Consumption: Consumer Movements, Activism, and Ideology1,034 cited
  • 2010An Exploratory Study into the Factors Impeding Ethical Consumption891 cited
  • 2014The attitude–behaviour gap in sustainable tourism798 cited
  • 1983Dissonance processes as self-affirmation.785 cited
  • 2014Sustainable fashion and textiles: design journeys773 cited
  • 2015Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice

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703 cited
  • 2007Cognitive Dissonance: Fifty Years of a Classic Theory685 cited
  • Cited by

    • 2023Do fast fashion sustainable business strategies influence attitude, awareness and behaviours of female consumers?49 cited
    • 2025Decoding sustainable drivers: A systematic literature review on sustainability-induced consumer behaviour in the fast fashion industry39 cited
    • 2024Determinants of green consumption: a systematic literature review using the TCCM approach34 cited
    • 2024The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention28 cited
    • 2024Comprehending the Consumer Behavior toward Sustainable Apparel25 cited
    • 2024Drivers of strategic green marketing orientation: An SME owner-manager perspective20 cited
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    • 2025Rethinking consumer behaviour in a green digital marketing landscape17 cited
    • 2025The perspectives of women on sustainable fashion consumption: Comparative study of university teachers and students14 cited
    • 2025Exploring Chinese Millennials’ Purchase Intentions for Clothing with AI-Generated Patterns from Premium Fashion Brands: An Integration of the Theory of Planned Behavior and Perceived Value Perspective13 cited
    • 2023An investigation into the clothing repair behaviour of fashion-sensitive consumers13 cited
    • 2024Refashioning Second-Hand Clothes Consumption Through Pleasure, Pain, Seduction and Conversion: A Virtue Ethics Perspective13 cited
    • 2024Fast Fashion, Sustainability, and Nudge Theory: Examining the Effects of Choice Architecture on Consumption of Sustainable Fashion over Fast Fashion11 cited
    • 2023B Corp certification in the age of fast fashion: Using hierarchical clustering and correspondence factor analysis to highlight social entrepreneurial advancement in the fashion industry10 cited
    • 2022Using circularity as ‘permission to shop’ among Gen Z consumers10 cited
    • 2023Fashion and Environmental Sustainability9 cited