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Impact of Packaging Attributes in the Classification of Urban and Rural Bottom of the Pyramid Consumers
16 references·0 citing·43 second hop
Impact of Packaging Attributes in the Classification of Urban and Rural Bottom of the Pyramid Consumers (2021)Impact of Packaging Attributes in the Cla…Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model (2011)Enhancing New Product Adoptio…Bottom of the Pyramid as a Source of Breakthrough Innovations (2011)Bottom of the Pyramid as a So…Packaging design: creating competitive advantage with product packaging (2009)Packaging design: creating co…The quest for the fortune at the bottom of the pyramid: potential and challenges (2008)The quest for the fortune at …Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design (2007)Visual influence on in-store …The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty (2007)The Mirage of Marketing to th…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…Marketing Management; A South Asian Perspective (2007)Marketing Management; A South…Consumer perceptions of product packaging (2006)Consumer perceptions of produ…Packaging and purchase decisions (2004)Packaging and purchase decisi…Packaging communication: attentional effects of product imagery (2001)Packaging communication: atte…Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Managing Images in Different …What we know about consumers’ color choices (1999)What we know about consumers’…Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach? (1999)Vital Dimensions in Volume Pe…Gaining competitive advantage from packaging and labelling in marketing communications (1998)Gaining competitive advantage…Differentiate with the 5th P: People (1987)Differentiate with the 5th P:…How Advertising Works: What Do We Really Know? (1999)A multi‐method investigation of consumer motivations in impulse buying behavior (2000)A motivational process model of product involvement and consumer risk perception (2001)The importance of packaging design for own‐label food brands (2007)Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern (2015)Demystifying neuromarketing (2018)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand (2002)The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience (2003)Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations (2017)Illusory correlation as an obstacle to the use of valid psychodiagnostic signs. (1969)Adaptive strategy selection in decision making. (1988)Managing What Consumers Learn from Experience (1989)Retracted: Super Size Me: Product Size as a Signal of Status (2011)Influence of package design on the dynamics of multisensory and emotional food experience (2012)Sensory Aspects of Package Design (2017)The Measurement of Meaning (1957)Culture and Consumption (1990)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)Colour appeal in website design within and across cultures: A multi-method evaluation (2009)The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions (2013)Cocreating business's new social compact. (2007)Service Innovation in the Digital Age: Key Contributions and Future Directions (2015)Sustainability‐oriented Innovation: A Systematic Review (2015)Customer engagement in service (2017)Marketing: Theory and Practice (1983)Strategic Brand Management (2007)Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis (2010)Consumer Perceptions of Food Packaging: Contributing to or Counteracting Environmentally Sustainable Development? (2015)Serving the world's poor, profitably. (2002)Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View (2007)Invited Editorial: A Natural-Resource-Based View of the Firm (2010)Entrepreneurship as a solution to poverty (2013)Preference for green packaging in consumer product choices – Do consumers care? (2008)Sustainability in e-commerce packaging: A review (2020)Effects of product unit image on consumption of snack foods (2010)Shining in the Center: Central Gaze Cascade Effect on Product Choice (2012)The influence of visual packaging design on perceived food product quality, value, and brand preference (2013)Effect of shopper attributes on retail format choice behaviour for food and grocery retailing in India (2011)Impact of Service Quality on Customer Satisfaction and Customer Loyalty: Evidence from Banking Sector (2014)Impact of Media Advertisements on Consumer Behaviour (2019)
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References

  • 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
  • 2011Bottom of the Pyramid as a Source of Breakthrough Innovations766 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
  • 2004Packaging and purchase decisions563 cited
  • 2006Consumer perceptions of product packaging560 cited
  • 2001Packaging communication: attentional effects of product imagery482 cited
  • 1999Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?337 cited
  • 2007Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design319 cited
  • 2007Marketing Management; A South Asian Perspective298 cited
  • 1999What we know about consumers’ color choices282 cited
  • 2009Packaging design: creating competitive advantage with product packaging280 cited
  • 2011Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model246 cited
  • 2008The quest for the fortune at the bottom of the pyramid: potential and challenges197 cited
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Differentiate with the 5th P: People
182 cited
  • 1998Gaining competitive advantage from packaging and labelling in marketing communications150 cited
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