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Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion
16 references·4 citing·40 second hop
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion (2021)Don’t Lose Your Product in Story Translat…Advances in Consumer Research (2025)Advances in Consumer Researchpsych: Procedures for Personality and Psychological Research (2017)psych: Procedures for Persona…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)The Extended Transportation-I…lavaan : An R Package for Structural Equation Modeling (2012)lavaan : An R Package for Str…Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (2006)Formative Versus Reflective I…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Entertainment-Education and E…Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Index Construction with Forma…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Individual differences in need for cognitive closure. (1994)Individual differences in nee…Constructing inferences during narrative text comprehension. (1994)Constructing inferences durin…Experiencing Narrative Worlds (1993)Experiencing Narrative WorldsActual Minds, Possible Worlds (1986)Actual Minds, Possible WorldsThe need for cognition. (1982)The need for cognition.Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience (2024)Mindful Immersion: Curating A…The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products (2023)The dis-matching effect: How …Cross-media advertising strategies and brand attitude: the role of cognitive load (2023)Cross-media advertising strat…An Empirical Analysis of the Impact of Brand Story Themes on Brand Attitude in the Context of B2C E-Commerce Platforms for Organic Agricultural Products (2023)An Empirical Analysis of the …Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Structural Equations with Latent Variables. (1991)Testing Structural Equation Models. (1995)qgraph : Network Visualizations of Relationships in Psychometric Data (2012)Common Beliefs and Reality About PLS (2014)Estimating Psychological Networks and their Accuracy: A Tutorial Paper (2016)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The achievement motive (1953)The Elaboration Likelihood Model of Persuasion (1986)Political conservatism as motivated social cognition. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)A Theory of Cognitive Dissonance (2017)Communication and Persuasion (1986)Mood and judgment: The affect infusion model (AIM). 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(1988)Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1 (2011)The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications (2012)Stories of Experience and Narrative Inquiry (1990)What Is Agency? (1998)State of the aRt personality research: A tutorial on network analysis of personality data in R (2014)Un viaje alrededor de alfa y omega para estimar la fiabilidad de consistencia interna (2017)Predicting psychological and subjective well-being from personality: A meta-analysis. (2020)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Prejudice Reduction: What Works? 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References

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  • 2025Advances in Consumer Research13,264 cited
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  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 2001Index Construction with Formative Indicators: An Alternative to Scale Development4,805 cited
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  • 2006Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration3,409 cited
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1,214 cited
  • 2013The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation1,135 cited
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    • 2023Cross-media advertising strategies and brand attitude: the role of cognitive load27 cited
    • 2024Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience14 cited
    • 2023The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products13 cited
    • 2023An Empirical Analysis of the Impact of Brand Story Themes on Brand Attitude in the Context of B2C E-Commerce Platforms for Organic Agricultural Products13 cited