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Antecedents of the attitude toward the athlete celebrities' human brand extensions
16 references·1 citing·36 second hop
Antecedents of the attitude toward the athlete celebrities' human brand extensions (2021)Antecedents of the attitude toward the at…Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)Predictive model assessment i…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Testing measurement invariance of composites using partial least squares (2016)Testing measurement invarianc…Mediation analysis in partial least squares path modeling (2016)Mediation analysis in partial…Gain more insight from your PLS-SEM results (2016)Gain more insight from your P…Estimation issues with PLS and CBSEM: Where the bias lies! (2016)Estimation issues with PLS an…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…How to Write Up and Report PLS Analyses (2009)How to Write Up and Report PL…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…The relationship between consumer personality traits and celebrity personality traits (2023)The relationship between cons…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural Equation Modeling: Concepts, Issues, and Applications. (1996)The partial least squares approach for structural equation modeling. (1998)Partial Least Squares Structural Equation Modeling (2017)How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM (2019)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Partial least squares structural equation modeling (PLS-SEM) (2014)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Scales for the measurement of ethos (1966)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Understanding Attitudes and Predicting Social Behavior (1980)Partial Least Squares Structural Equation Modeling (2021)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Application of confirmatory factor analysis to the study of self-concept: First- and higher order factor models and their invariance across groups. (1985)A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example (2005)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)
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References

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  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
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  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
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  • 2016Testing measurement invariance of composites using partial least squares3,204 cited
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  • 2016Mediation analysis in partial least squares path modeling2,345 cited
  • 2016Estimation issues with PLS and CBSEM: Where the bias lies!1,803 cited

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  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 2016Gain more insight from your PLS-SEM results1,510 cited
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    • 2023The relationship between consumer personality traits and celebrity personality traits8 cited