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Should a small-sized store have both online and offline channels? An efficiency analysis of the O2O platform strategy

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2004A Metafrontier Production Function for Estimation of Technical Efficiencies and Technology Gaps for Firms Operating Under Different Technologies1,278 cited
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2017Comparisons of initial carbon allowance allocation rules in an O2O retail supply chain with the cap-and-trade regulation264 cited
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2019Understanding continuance intention to use online to offline (O2O) apps61 cited
2021Price, online coupon, and store service effort decisions under different omnichannel retailing models61 cited
2021Digital coupon promotion and platform selection in the presence of delivery effort49 cited
2019Channel selection and fulfillment service contracts in the presence of asymmetric service information48 cited

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2006Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels47 cited

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2023What Drives Recommendation Intention and Loyalty of Online for Offline (O4O) Consumers?10 cited