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Unternehmenskommunikation zur Förderung des nachhaltigen Konsums
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2003Qualitative Inhaltsanalyse : Grundlagen und Techniken6,562 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
  • 2010The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy2,125 cited
  • 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix1,813 cited
  • 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies1,651 cited
  • 2009Sustainability Marketing: A Global Perspective655 cited
  • 2011Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier525 cited
  • 2004The Stakeholder Approach Revisited489 cited
  • 2009Perspective —The Interdependence of Private and Public Interests352 cited
  • 2006Consumer Power: A Comparison of the Old Economy and the Internet Economy281 cited
  • 1991Meta‐analysis comparing the persuasiveness of one‐sided and two‐sided messages232 cited
  • 2009Stakeholder Marketing: Beyond the Four Ps and the Customer

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190 cited
  • 1999Die Ethik der Governance169 cited
  • 2007Consumer reactance against loyalty programs157 cited
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