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Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making
16 references·0 citing·43 second hop
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References

  • 2004In Search of Golden Rules: Comment on Hypothesis-Testing Approaches to Setting Cutoff Values for Fit Indexes and Dangers in Overgeneralizing Hu and Bentler's (1999) Findings6,661 cited
  • 1990Double Jeopardy Revisited609 cited
  • 2000The Interactive Advertising Model464 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
  • 2009Dashboards as a Service257 cited
  • 2018The Hard Truth about Business Model Innovation254 cited
  • 1989Repeat-Buying: Facts, Theory and Applications.245 cited
  • 2009Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis219 cited
  • 2016Demonstrating the Value of Marketing217 cited
  • 2012Performance implications of deploying marketing analytics210 cited
  • 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?194 cited
  • 2012Material artifacts: Practices for doing strategy with ‘stuff’194 cited
  • 2011How brands grow: what marketers don't know

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151 cited
  • 2006An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data150 cited
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