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The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies
16 references·1 citing·55 second hop
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References

  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 2007Business Intelligence924 cited
  • 1998Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods883 cited
  • 1992Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments268 cited
  • 2020Towards Sustainable Textile and Apparel Industry: Exploring the Role of Business Intelligence Systems in the Era of Industry 4.0225 cited
  • 2011Generating positive word‐of‐mouth in the service experience192 cited
  • 2009The impact of internal and external market orientations on firm performance190 cited
  • 2020Business Intelligence Capabilities and Firm Performance: A Study in China180 cited
  • 2020The impact of business intelligence systems on profitability and risks of firms82 cited
  • 2020Impact of Business Intelligence Adoption on performance of banks: a conceptual framework76 cited
  • 2007Labor-use efficiency in Indian banking: A branch-level analysis74 cited
  • 2021How the Business Intelligence in the New Startup Performance in UAE During COVID-19: The Mediating Role of Innovativeness64 cited
  • 2020Modeling of Business Intelligence Systems Using the Potential Determinants and Theories with the Lens of Individual, Technological, Organizational, and Environmental Contexts-A Systematic Literature Review62 cited

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2004
Adoption and Use of Internet Banking in the Sultanate of Oman: An Exploratory Study
50 cited
  • 1986The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services48 cited
  • 2020Business intelligence in academic libraries in Jordan: Opportunities and challenges47 cited
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    • 2025Measuring the success of business intelligence and analytics systems: A literature review12 cited