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South African marketing and communication agencies’ understanding of integrated communication (IC) : a true reflection of the concept?
16 references·1 citing·37 second hop
South African marketing and communication agencies’ understanding of integrated communication (IC) : a true reflection of the concept? (2011)South African marketing and communication…In-Depth Interviewing (2015)In-Depth InterviewingParadigms of Global Public Relations in an Age of Digitalisation (2012)Paradigms of Global Public Re…Towards a more dynamic stakeholder model: acknowledging multiple issue arenas (2010)Towards a more dynamic stakeh…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Revisiting the IMC construct (2008)Revisiting the IMC constructQualitative research: Methods in the social sciences (2006)Qualitative research: Methods…Towards a new definition of Integrated Marketing Communications (IMC) (2005)Towards a new definition of I…Integrated Marketing Communications (2004)Integrated Marketing Communic…Research at Grass Roots : For the Social Sciences and Human Service Professions, A.S. de Vos (editor), H. Strydom, C.B. Fouché and C.S.L. Delport : book review (2003)Research at Grass Roots : For…Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…Imc: Using Advertising and Promotion to Build Brands (2001)Imc: Using Advertising and Pr…Driving brand value : using integrated marketing to manage profitable stakeholder relationships (1997)Driving brand value : using i…Client Perceptions of Integrated Marketing Communications (1993)Client Perceptions of Integra…The Practice of Social Research (1989)The Practice of Social Resear…Designing qualitative research (1989)Designing qualitative researchDoing Social Research (1987)Doing Social ResearchLatest technology and communication consistency in hospitality: a comparison between two Mediterranean countries (2016)Latest technology and communi…THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Case Study Research: Design and Methods (1984)A method of analysing interview transcripts in qualitative research (1991)The Reification of Absorptive Capacity: A Critical Review and Rejuvenation of the Construct (2006)How to plan and perform a qualitative study using content analysis (2016)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Organizations: Rational, Natural, and Open Systems (1988)Corporate Strategy, Organizations, and Subjectivity: A Critique (1991)Organization theory: modern, symbolic, and postmodern perspectives (1998)Mapping and leveraging influencers in social media to shape corporate brand perceptions (2011)Revisiting the concept “dialogue” in public relations (2011)Valuing internal communication; management and employee perspectives (2012)Home and away (2007)Local government: facilitator or inhibitor of sustainable tourism development? (2012)Preparing for Interview Research: The Interview Protocol Refinement Framework (2016)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)The Emergence Of IMC: A Theoretical Perspective (2004)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)The anatomy of the luxury fashion brand (2009)Thematic networks: an analytic tool for qualitative research (2001)Strategies for ensuring trustworthiness in qualitative research projects (2004)The qualitative content analysis process (2008)Three Approaches to Qualitative Content Analysis (2005)Collecting and Interpreting Qualitative Materials (2012)Sampling Richness and Qualitative Integrity: Challenges for Research With Families (2015)A Critical Review of Qualitative Interviews (2016)Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh (2020)Views on the combination of quantitative and qualitative research approaches (2003)Qualitative sales research: an exposition of grounded theory (2014)The implications of neoliberalism for social work: Reflections from a six-country international research collaboration (2014)
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1989The Practice of Social Research14,424 cited
  • 2006Qualitative research: Methods in the social sciences12,365 cited
  • 1989Designing qualitative research9,932 cited
  • 2015In-Depth Interviewing725 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 2003Research at Grass Roots : For the Social Sciences and Human Service Professions, A.S. de Vos (editor), H. Strydom, C.B. Fouché and C.S.L. Delport : book review587 cited
  • 2004Integrated Marketing Communications543 cited
  • 1987Doing Social Research456 cited
  • 2012Paradigms of Global Public Relations in an Age of Digitalisation347 cited
  • 1993Client Perceptions of Integrated Marketing Communications303 cited
  • 2008Revisiting the IMC construct303 cited
  • 2001Imc: Using Advertising and Promotion to Build Brands296 cited
  • 2005Towards a new definition of Integrated Marketing Communications (IMC)249 cited
  • 1997Driving brand value : using integrated marketing to manage profitable stakeholder relationships204 cited

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2010
Towards a more dynamic stakeholder model: acknowledging multiple issue arenas
193 cited

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  • 2016Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries7 cited