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Das Risiko der Integration des Kunden in den Erstellungsprozess bei Dienstleistungen. Theoretische Grundlagen und Konsequenzen für Kommunikation, Marketing und Unternehmensführung
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Das Risiko der Integration des Kunden in den Erstellungsprozess bei Dienstleistungen. Theoretische Grundlagen und Konsequenzen für Kommunikation, Marketing und Unternehmensführung (2014)Das Risiko der Integration des Kunden in …Interaktive Wertschöpfung kompakt (2017)Interaktive Wertschöpfung kom…Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy (2012)Do Customers and Employees En…Consumer Participation in Coproduction: “I Made it Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product (2011)Consumer Participation in Cop…Effects of Supplier and Customer Integration on Product Innovation and Performance: Empirical Evidence in Hong Kong Manufacturers (2010)Effects of Supplier and Custo…Customers behaving badly: a state of the art review, research agenda and implications for practitioners (2010)Customers behaving badly: a s…Operations management. (2009)Operations management.Interaktive Wertschöpfung (2009)Interaktive WertschöpfungIntegrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung (2009)Integrierte Unternehmens- und…Consumer Empowerment Through Internet-Based Co-creation (2009)Consumer Empowerment Through …A Review of Marketing Mix: 4Ps or More? (2009)A Review of Marketing Mix: 4P…Managing the Risk of Customer Integration (2005)Managing the Risk of Customer…Jaycustomer behavior: an exploration of types and motives in the hospitality industry (2004)Jaycustomer behavior: an expl…The customer as co‐producer (1996)The customer as co‐producerCountry of origin marketing over the product life cycle (1996)Country of origin marketing o…Designing interactive strategy: From value chain to value constellation (1995)Designing interactive strateg…From value chain to value constellation: designing interactive strategy. (1993)From value chain to value con…Firm Resources and Sustained Competitive Advantage (1991)Principles and Practice of Structural Equation Modeling (1998)Firm resources and sustained competitive advantage (2004)The influence of greening the suppliers and green innovation on environmental performance and competitive advantage in Taiwan (2011)Leveraging External Sources of Innovation: A Review of Research on Open Innovation (2013)Introduction, comparison, and validation of Meta‐Essentials : A free and simple tool for meta‐analysis (2017)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The fifth discipline, the art and practice of the learning organization (1991)Organizational Learning: A Theory of Action Perspective (1997)Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value (2002)Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs (2005)Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)Marketing Management: Analysis, Planning and Control (1973)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)Masstige marketing redefined and mapped (2015)Marketing mix, customer value, and customer loyalty in social commerce (2017)Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion (2017)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Self-Efficacy: The Exercise of Control (1999)Consumer engagement in a virtual brand community: An exploratory analysis (2011)A study of the impact of social media on consumers (2014)Social commerce constructs and consumer's intention to buy (2015)Social Learning Theory. (1978)Qualitative evaluation and research methods (1990)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)When the customer is wrong: A review of research on aggression and sexual harassment in service encounters (2008)Dysfunctional Customer Behavior Severity: An Empirical Examination (2009)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Customer participation in services: domain, scope, and boundaries (2017)Inside the sharing economy (2017)The Concept of Authenticity: What It Means to Consumers (2021)Customer value: a review of recent literature and an integrative configuration (2004)From Value Chain to Value Network: (2006)A Critical Assessment of Business Model Research (2017)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)On value and value co-creation: A service systems and service logic perspective (2008)Open R&D and open innovation: exploring the phenomenon (2009)Business Models (2014)La innovación gerencial, una estrategia de crecimiento en los pequeños y medianos empresarios (2022)A Typology of Customer Co-Creation in the Innovation Process (2010)Enterprise architecture management and its role in corporate strategic management (2013)Volatile Monopole. Konzentration, Konkurrenz und Innovationsstrategien der Internetkonzerne (2015)
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References

  • 1993From value chain to value constellation: designing interactive strategy.2,050 cited
  • 2009Consumer Empowerment Through Internet-Based Co-creation711 cited
  • 1995Designing interactive strategy: From value chain to value constellation559 cited
  • 2017Interaktive Wertschöpfung kompakt467 cited
  • 2010Effects of Supplier and Customer Integration on Product Innovation and Performance: Empirical Evidence in Hong Kong Manufacturers427 cited
  • 1996The customer as co‐producer407 cited
  • 2004Jaycustomer behavior: an exploration of types and motives in the hospitality industry354 cited
  • 2009A Review of Marketing Mix: 4Ps or More?345 cited
  • 2009Interaktive Wertschöpfung331 cited
  • 2012Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy328 cited
  • 2010Customers behaving badly: a state of the art review, research agenda and implications for practitioners289 cited
  • 2011Consumer Participation in Coproduction: “I Made it Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product284 cited
  • 2009Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung284 cited
  • 1996Country of origin marketing over the product life cycle277 cited

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  • 2009Operations management.268 cited
  • 2005Managing the Risk of Customer Integration253 cited
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