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Das Informationsverhalten des Konsumenten und seine Konsequenzen für das Marketing
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Das Informationsverhalten des Konsumenten und seine Konsequenzen für das Marketing (1986)Das Informationsverhalten des Konsumenten…Advances in Consumer Research (2025)Advances in Consumer ResearchTheorie der kognitiven Dissonanz (2019)Theorie der kognitiven Disson…Konsumentenverhalten (2019)KonsumentenverhaltenA Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Symbolic psycho-logic: A model of attitudinal cognition (2007)Symbolic psycho-logic: A mode…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The magical number seven, plu…Advances in Consumer Research (1983)Advances in Consumer ResearchAn Information Processing Theory of Consumer Choice (1979)An Information Processing The…Information Load and Decision Quality: Some Contested Issues (1977)Information Load and Decision…Cognitive Algebra: Integration Theory Applied to Social Attribution (1974)Cognitive Algebra: Integratio…The Components of Perceived Risk (1972)The Components of Perceived R…Consumer Rankings of Risk Reduction Methods (1971)Consumer Rankings of Risk Red…Risk Taking and Information Handling in Consumer Behavior (1969)Risk Taking and Information H…Consumer Behavior as Risk Taking (1960)Consumer Behavior as Risk Tak…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plu…Die Betriebswirtschaft (1953)Die BetriebswirtschaftThe Theory of Buyer Behavior (1971)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)EXPERIMENTAL PSYCHOLOGY (1940)Working Memory (1974)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)A scaling method for priorities in hierarchical structures (1977)How to make a decision: The analytic hierarchy process (1990)The theory of planned behavior (1991)Consumer patronage and risk perceptions in Internet shopping (2003)Predicting e-services adoption: a perceived risk facets perspective (2003)Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)Role of Product-Related Conversations in the Diffusion of a New Product (1967)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,773 cited
  • 1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,161 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1953Die Betriebswirtschaft4,537 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1960Consumer Behavior as Risk Taking1,879 cited
  • 1971Consumer Rankings of Risk Reduction Methods1,407 cited
  • 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
  • 1972The Components of Perceived Risk1,253 cited
  • 2019Konsumentenverhalten782 cited
  • 2007Symbolic psycho-logic: A model of attitudinal cognition582 cited
  • 2019Theorie der kognitiven Dissonanz331 cited
  • 1977Information Load and Decision Quality: Some Contested Issues281 cited
  • 1974Cognitive Algebra: Integration Theory Applied to Social Attribution

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