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Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test
16 references·0 citing·41 second hop
Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test (2012)Psychometric comparability of brand perso…Advances in Consumer Research (2025)Advances in Consumer ResearchSocial Cognition (2013)Social CognitionThe role of brand/cause fit in the effectiveness of cause-related marketing campaigns (2002)The role of brand/cause fit i…Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport (2002)Developing an Understanding o…The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1 (2001)The Moderating Effect of Perc…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…‘Building Strong Brands’ (1996)‘Building Strong Brands’The matchup effect of spokesperson and product congruency: A schema theory interpretation (1994)The matchup effect of spokesp…Awareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Awareness of Sponsorship and …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…Personality Structure: Emergence of the Five-Factor Model (1990)Personality Structure: Emerge…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Updating Norman's "adequacy taxonomy": Intelligence and personality dimensions in natural language and in questionnaires. (1985)Updating Norman's "adequacy t…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)Trait-names: A psycho-lexical study. (1936)On Becoming a Person: A Therapist's View of Psychotherapy (1961)Toward an adequate taxonomy of personality attributes: Replicated factor structure in peer nomination personality ratings. (1963)Intelligence, personality, and interests: Evidence for overlapping traits. (1997)The happy personality: A meta-analysis of 137 personality traits and subjective well-being. (1998)Personality and Culture Revisited: Linking Traits and Dimensions of Culture (2004)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Managing Brand Equity (1991)Understanding sponsorship effects (2001)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)The Measurement of Meaning (1957)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)An Introduction to the Five‐Factor Model and Its Applications (1992)The development of markers for the Big-Five factor structure. (1992)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Attitude Strength (2016)Culture Three Ways: Culture and Subcultures Within Countries (2016)The Paradox of Participation Versus Misinformation: Social Media, Political Engagement, and the Spread of Misinformation (2019)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1990Personality Structure: Emergence of the Five-Factor Model6,442 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 1985Updating Norman's "adequacy taxonomy": Intelligence and personality dimensions in natural language and in questionnaires.914 cited
  • 2013Social Cognition765 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • 2001The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1635 cited
  • 2002Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport511 cited
  • 2002The role of brand/cause fit in the effectiveness of cause-related marketing campaigns500 cited
  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited

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1994
Awareness of Sponsorship and Corporate Image: An Empirical Investigation
450 cited
  • 1994The matchup effect of spokesperson and product congruency: A schema theory interpretation390 cited
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