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Sponsorship Evaluation: Moving from Theory to Practice
2 references·16 citing·50 second hop
Sponsorship Evaluation: Moving from Theory to Practice (2004)Sponsorship Evaluation: Moving from Theor…Achieving a Sustainable Competitive Advantage: A Resource-Based View of Sport Sponsorship (1997)Achieving a Sustainable Compe…Understanding the Sport Sponsorship Process from a Corporate Perspective (1996)Understanding the Sport Spons…Sport sponsorship announcement and stock returns: a meta-analytic review (2020)Sport sponsorship announcemen…Sport event sponsorship management from the sponsee’s perspective (2020)Sport event sponsorship manag…Online technologies and sports: A new era for sponsorship (2020)Online technologies and sport…Strategic sponsoring in professional sport: a review and conceptualization (2015)Strategic sponsoring in profe…Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage (2015)Evaluating sponsorship throug…Sport sponsorship alliances: relationship management for shared value (2014)Sport sponsorship alliances: …‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship (2014)‘Game, Set, Match’: An explor…Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions (2013)Measuring effects of naming-r…Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery (2012)Change in a Sponsorship Allia…The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana) (2011)The Effect of Marketing Commu…Sponsorship‐linked marketing: a set of research propositions (2011)Sponsorship‐linked marketing:…The influence of spectators' attitudes on sponsorship awareness: a study in three different leisure events (2008)The influence of spectators' …The Impact of Repeat Attendance on Event Sponsorship Effects (2007)The Impact of Repeat Attendan…Residual Brand Awareness Following the Termination of a Long‐term Event Sponsorship and the Appointment of a New Sponsor (2006)Residual Brand Awareness Foll…Differential Effects of Television Commercials, Athlete Endorsements, and Venue Signage during a Televised Action Sports Event (2006)Differential Effects of Telev…A Transaction Cost Approach to Sport Sponsorship (2005)A Transaction Cost Approach t…Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Sport-related branded entertainment: the Red Bull phenomenon (2016)Sponsorship and advertising in sport: a study of consumers’ attitude (2018)Strategic Alliances: A Synthesis of Conceptual Foundations (1995)An International Review of Sponsorship Research (1998)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Benchmarking Sports Sponsorship Performance: Efficiency Assessment With Data Envelopment Analysis (2015)Brand Stereotyping and Image Transfer in Concurrent Sponsorships (2015)Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects (2020)The Psychology of Interpersonal Relations. (1958)The psychology of interpersonal relations. (1958)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Metrics in Sponsorship Research—Is Credibility an Issue? 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(1983)Sponsorship: perspectives on its strategic role (2003)Sport and Organizational Studies (2005)A resource‐based view of the firm (1984)Looking inside for competitive advantage (1995)A theory-driven identification and ranking of the critical success factors of sustainable shipping management (2019)Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form (2020)A Systematic Review of Resource-Based View and Dynamic Capabilities of Firms and Future Research Avenues (2023)The Application of Electronic Computers to Factor Analysis (1960)The Scree Test For The Number Of Factors (1966)An Index of Factorial Simplicity (1974)Starting with a clean slate: An analysis of member identification with a new sports team (2009)International sport marketing: practical and future research implications (2011)Moderation in sport management research: room for growth (2018)Case Study Research: Design and Methods (1984)Designing qualitative research (1989)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption? (2021)Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers: the moderating effects of product involvement and consumer awareness (2022)Navigating the Digital Frontier: Inherent Mechanisms, Challenges, and Strategies for Sports Consumption Upgrade in the Digital Economy (2024)
this work references cited by second hop

References

  • 1996Understanding the Sport Sponsorship Process from a Corporate Perspective180 cited
  • 1997Achieving a Sustainable Competitive Advantage: A Resource-Based View of Sport Sponsorship155 cited

Cited by

  • 2015Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage77 cited
  • 2011Sponsorship‐linked marketing: a set of research propositions75 cited
  • 2015Strategic sponsoring in professional sport: a review and conceptualization71 cited
  • 2006Differential Effects of Television Commercials, Athlete Endorsements, and Venue Signage during a Televised Action Sports Event58 cited
  • 2012Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery47 cited
  • 2007The Impact of Repeat Attendance on Event Sponsorship Effects43 cited
  • 2011The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana)42 cited
  • 2020Sport event sponsorship management from the sponsee’s perspective42 cited
  • 2020Online technologies and sports: A new era for sponsorship39 cited
  • 2008The influence of spectators' attitudes on sponsorship awareness: a study in three different leisure events39 cited
  • 2014Sport sponsorship alliances: relationship management for shared value37 cited
  • 2005

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

A Transaction Cost Approach to Sport Sponsorship
29 cited
  • 2013Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions28 cited
  • 2020Sport sponsorship announcement and stock returns: a meta-analytic review27 cited
  • 2014‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship27 cited
  • 2006Residual Brand Awareness Following the Termination of a Long‐term Event Sponsorship and the Appointment of a New Sponsor26 cited