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The Marketing/Manufacturing Interface: Strategic Issues · Study

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ChapterThe Marketing/Manufacturing Interface: Strategic Issues

Uday S. Karmarkar2005

Chapter2005

The Marketing/Manufacturing Interface: Strategic Issues

Uday S. Karmarkar · Milind M. Lele

28 citations·0/0 files stored·Springer eBooks

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Supply Chain and Inventory Management Marketing and Advertising Strategies Quality and Supply Management

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References

2012Time – The Next Source of Competitive Advantage 1988Positioning and Pricing a Product Line 1993Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data 1993Marketing-production joint decision-making 1987Marketing-Production Decisions in an Industrial Channel of Distribution 1996Integrative Research in Marketing and Operations Management 1995Service markets and competition 1997Quality, Class, and Competition

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2010Inventory Management: Information, Coordination, and Rationality 2001Order selection optimization in hybrid make-to-order and make-to-stock markets 2011Metrics to Value R&d: An Annotated Bibliography 2012Managing asymmetries in information flows and interaction between R & D , manufacturing, and service in complex product development

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Details

Year2005

Typechapter

Published2005-09-29

VenueSpringer eBooks

Languageen

Citations28

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1007/0-387-25002-6_11

openalex_workW34304711

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