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Does a Manufacturer Matter in Co-branding? The Influence of a Manufacturer Brand on Sport Team Licensed Apparel

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References

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91 cited

2006Impulse Purchases of Sport Team Licensed Merchandise: What Matters?91 cited

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2015Service inside: The impact of ingredient service branding on quality perceptions and behavioral intentions42 cited
2015Capturing the meanings of sport licensed products24 cited
2018Examining the meanings and consumption of sport licensed products through team identification21 cited
2010Meanings and Functions in Olympic Consumption: A Study of the Athens 2004 Olympic Licensed Products18 cited
2020To partner or not? A study of co-branding partnership and consumers' perceptions of symbolism and functionality toward co-branded sport products16 cited
2013Sports teams and equipment manufacturers going international15 cited
2016Professional football clubs retail branding strategies12 cited
2016Exploring the impact of country-of-origin fit and team identification in sports brand evaluation11 cited
2021Applying information integration theory to the study of boycott–spillover to linked regions10 cited
2014Mediating effects between World Games identification and licensed merchandise9 cited
2023An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry8 cited
2014Team brand extension or licensed product? Examining consumer awareness of two distinct brand strategies8 cited