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Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism
16 references·0 citing·39 second hop
Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism (2014)Effectiveness of Olympic sponsorship by f…Social identity and intergroup relations. (2014)Social identity and intergrou…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…Intergroup emotions: Explaining offensive action tendencies in an intergroup context. (2000)Intergroup emotions: Explaini…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Animosity Model of Foreig…The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…Organizational Images and Member Identification (1994)Organizational Images and Mem…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Power at play: sports and the problem of masculinity (1992)Power at play: sports and the…Structural Equations with Latent Variables (1989)Structural Equations with Lat…Social identifications: a social psychology of intergroup relations and group processes (1988)Social identifications: a soc…Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The psychology of interpersonal relations. (1958)The psychology of interperson…Attitudes and Cognitive Organization (1946)Attitudes and Cognitive Organ…Social perception and phenomenal causality. (1944)A Theory of Co-operation and Competition (1949)Structural balance: a generalization of Heider's theory. (1956)The Elaboration Likelihood Model of Persuasion (1986)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification (2014)Advances in Consumer Research (2025)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)Crafting a Job: Revisioning Employees as Active Crafters of Their Work (2001)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The Social Identity Theory of Intergroup Behavior (2004)A Theory of Cognitive Dissonance (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Measurement of Destination Image: An Empirical Assessment (1993)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Consumer perceived risk: conceptualisations and models (1999)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Social identity theory: past achievements, current problems and future challenges (2000)A Social Identity Theory of Leadership (2001)An ambivalent alliance: Hostile and benevolent sexism as complementary justifications for gender inequality. (2001)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)PLS-SEM: Indeed a Silver Bullet (2011)From Intentions to Actions: A Theory of Planned Behavior (1985)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1989Structural Equations with Latent Variables17,500 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1958The psychology of interpersonal relations.13,448 cited
  • 1994Organizational Images and Member Identification4,912 cited
  • 1946Attitudes and Cognitive Organization3,672 cited
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  • 2014Social identity and intergroup relations.2,686 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
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  • 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,545 cited
  • 1988Social identifications: a social psychology of intergroup relations and group processes1,207 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

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972 cited
  • 1992Power at play: sports and the problem of masculinity926 cited
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