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Ad spending: growing market share.
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Ad spending: growing market share. (1990)Ad spending: growing market share.When Brands Go Dark: A Replication and Extension (2023)When Brands Go Dark: A Replic…Principles of Integrated Marketing Communications (2021)Principles of Integrated Mark…The Effectiveness of Integrated Advertisement Message Strategy in Developing Audience-Based Brand Equity (2014)The Effectiveness of Integrat…Efekty reklamy w systemie komunikacji marketingowej (2009)Efekty reklamy w systemie kom…Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note (2004)Markov Perfect Equilibrium Ad…From corporate strategy to business‐level advantage: Relatedness as resource congruence (2004)From corporate strategy to bu…Dynamic, hard and strategic questions: using optimization to answer a marketing resource allocation question (2003)Dynamic, hard and strategic q…Econométrie de la compétitivité: modèles et contre-exemples (1997)Econométrie de la compétitivi…Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses (1995)Competitive Clutter in Networ…Retailer Advertising Strategies (1991)Retailer Advertising Strategi…The Presentation of Self in Everyday Life. (1956)The Strength of Weak Ties (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)How Rhetoric Theory Informs the Creative Advertising Development Process (2018)Deconstructing the Menace: Use of Fake Accent on Private Radio Stations in Nigeria (2019)A New Product Growth for Model Consumer Durables (1969)A resource‐based view of the firm (1984)Modeling Managerial Behavior: Misperceptions of Feedback in a Dynamic Decision Making Experiment (1989)An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly (1992)Empirical Analysis of Closed-Loop Duopoly Advertising Strategies (1992)Differential Games in Marketing (2004)A Note on Feedback Sequential Equilibria in a Lanchester Model with Empirical Application (2006)A Differential Game of a Dual Distribution Channel (2007)Benefits of partial myopia in a durable product supply chain considering pricing and advertising (2016)The Nature of the Firm (1937)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Agency Costs of Free Cash Flow, Corporate Finance, and Takeovers (1986)On dominant logic: review and synthesis (2013)The Practice of Social Research (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Research methods for business: A skill building approach (1993)Retail Trading in Britain 1850-1950. (1955)Retail Marketing Management (1987)Positioning strategy in retailing (1989)Models and Managers: The Concept of a Decision Calculus (1970)Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry (1978)Market response models: Econometric and time series analysis (1991)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Marketing management: analysis. planning. implementation and control (2000)Repeat-Buying: Facts, Theory and Applications. (1991)Replications and extensions in marketing: Rarely published but quite contrary (1994)How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)Current issues and research in advertising (1978)Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations (1987)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The future of television advertising (2005)The Impact of Advertising Attitudes on the Intensity of TV Ads Avoiding Behavior (2010)Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit (2016)
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  • 2004Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note36 cited
  • 2003Dynamic, hard and strategic questions: using optimization to answer a marketing resource allocation question35 cited
  • 2004From corporate strategy to business‐level advantage: Relatedness as resource congruence30 cited
  • 1995Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses26 cited
  • 2021Principles of Integrated Marketing Communications20 cited
  • 2009Efekty reklamy w systemie komunikacji marketingowej14 cited
  • 2014The Effectiveness of Integrated Advertisement Message Strategy in Developing Audience-Based Brand Equity13 cited
  • 1991Retailer Advertising Strategies10 cited
  • 1997Econométrie de la compétitivité: modèles et contre-exemples9 cited
  • 2023When Brands Go Dark: A Replication and Extension8 cited

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