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Consumer Attitudes toward Cause-Related Marketing Activities in Professional Sports

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References

1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
2000Charitable programs and the retailer: do they mix?809 cited
1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria689 cited
2000Do role models influence teenagers’ purchase intentions and behavior?301 cited
2000Toward effective use of cause‐related marketing alliances232 cited

Cited by

2009Corporate Social Responsibility in Sport131 cited
2010An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives101 cited
2011Corporate Social Responsibility in the Scottish Premier League: Context and Motivation93 cited
2007Building corporate image through societal marketing programs64 cited
2013Professional football clubs and corporate social responsibility63 cited
2018The role of consumer-cause identification and attitude in the intention to purchase cause-related products57 cited
2010Consumer Attitudes toward Responsible Entities in Sport (CARES): Scale development and model testing

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54 cited

2010The impact of cause-related marketing (CRM) in spectator sport48 cited

2010Communicating Socially Responsible Initiatives: An Analysis of U.S. Professional Teams48 cited

2010Increased word‐of‐mouth via strategic cause‐related marketing47 cited

2008Impacts of a Thai cause‐related marketing program on corporate image46 cited

2013Attitudes towards cause-related marketing: determinants of satisfaction and loyalty46 cited

2005The Effects of Attitudes toward Commercialization on College Students’ Purchasing Intentions of Sponsors’ Products42 cited

2006Nike's Corporate Interest Lives Strong: A Case of Cause-Related Marketing and Leveraging39 cited

2012A role of team and organizational identification in the success of cause-related sport marketing35 cited

2016Cause-related marketing in sports: the power of altruism33 cited