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Profitable Direct Marketing
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Profitable Direct Marketing (1991)Profitable Direct MarketingThe Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail (1999)The Combination Strategy to O…Marktorientierte Unternehmensführung und Direct Marketing (1997)Marktorientierte Unternehmens…Estimating and validating asymmetric heterogeneous loss functions applied to health care fund raising (1996)Estimating and validating asy…Direct marketing: Passages, definitions, and Déjà vu (1994)Direct marketing: Passages, d…Marktorientierte Unternehmensführung und Direct Marketing (1991)Marktorientierte Unternehmens…Green Advertising and the Reluctant Consumer (1995)Marketing management: analysis. planning. implementation and control (2000)Oracles on “Advertising”: Searching for a Definition (2002)Advances in Consumer Research (2025)Childhood and Society (2026)Das Zielsystem der Unternehmung (1966)A Model for Ethics in Marketing (1967)Basic Marketing: A Managerial Approach (1978)Maximum score estimation of the stochastic utility model of choice (1975)The theory and practice of econometrics (1986)Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services (1991)Building Models for Marketing Decisions (2000)Marketing Models of Service and Relationships (2006)Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior (2008)Price as an Indicator of Quality: Report on an Enquiry (1966)Limited-Dependent and Qualitative Variables in Econometrics (1983)The Strategy and Tactics of Pricing (1988)A Case Study of Using Classifi cation and Regression Tree and LRFM Model in A Pediatric Dental Clinic (2011)The application of data mining and RFM model in market segmentation of a veterinary hospital (2019)A Novel Hybrid Segmentation Approach for Decision Support: A Case Study in Banking (2022)Strategische Unternehmensführung und Marketing (1988)Direct Marketing Management (1989)Making sense of metaphor: The impact of target-group-specific headlines in direct mail (2013)
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  • 1996Estimating and validating asymmetric heterogeneous loss functions applied to health care fund raising28 cited
  • 1999The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail14 cited
  • 1994Direct marketing: Passages, definitions, and Déjà vu9 cited
  • 1991Marktorientierte Unternehmensführung und Direct Marketing9 cited
  • 1997Marktorientierte Unternehmensführung und Direct Marketing6 cited

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