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Modern Public Relations
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Modern Public Relations (1979)Modern Public RelationsMedio siglo de evolución del concepto de Relaciones Públicas (1970-2020). Artículo de revisión (2020)Medio siglo de evolución del …Theorizing public relations history: The roles of strategic intent and human agency (2016)Theorizing public relations h…Big strategy to little strategy: a multiple case analysis of public affairs planning (2016)Big strategy to little strate…Behind Advertising: The Language of Persuasion (2013)Behind Advertising: The Langu…Redefining sewardship: Examining how Fortune 100 organizations use stewardship with virtual stakeholders (2011)Redefining sewardship: Examin…Histories of public relations (2011)Histories of public relationsFrom facts to stories or from stories to facts? Analyzing public relations history in public relations textbooks (2007)From facts to stories or from…Using Management by Objectives to Measure Results of Classroom Projects Through Authentic Assessment (1998)Using Management by Objective…Linkage beliefs and diagnosing an image (1985)Linkage beliefs and diagnosin…The Structure of Scientific Revolutions (1963)Metahistory. The Historical Imagination in Nineteenth-Century Europe. (1975)The Tacit Dimension (1997)From ad-man to digital manager (2014)Toward an historically informed Asian model of public relations (2014)Problems of Public Relations Historiography and Perspectives of a Functional-Integrative Stratification Model (2015)Techniques of attitude scale construction. (1957)Reassessing Corporate Image?An Examination of How Image Bridges Symbolic Relationships With Behavioral Relationships (2007)Cognitive Responses in Persuasion (2014)MANAGING PUBLIC RELATIONS (2018)Management skills need to be taught in public relations (1989)Public relations: Strategies and tactics (1992)The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions (1996)The double‐edged sword of legitimacy in public relations (2011)Emotion instruction in journalism courses: an analysis of introductory news writing textbooks (2016)The Norm of Reciprocity: A Preliminary Statement (1960)Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses’ Self-presentations (2002)Toward a dialogic theory of public relations (2002)Bach, Beethoven, and benefactors: Facebook engagement between symphonies and their stakeholders (2015)Stewardship, credibility and political communications: A content analysis of the 2016 election (2018)Media of mass communication (1991)The Changing Role of Marketing in the Corporation (1992)Media and Society: Critical Perspectives (2010)Effects of Media Advertising On Consumers’ Purchase Intent in Awka, Anambra State: A Study of Hero Beer. (2017)Exposure to Unconventional Outdoor Media Advertising (2020)How you name your Airbnb’s title matters: comparison of seven countries (2021)Effective Public Relations (1967)Dialogic Engagement: Clarifying Foundational Concepts (2014)Can hype be a force for good?: Inviting unexpected engagement with science and technology futures (2020)Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study (2020)AI adoption in enterprises for enhanced strategic human resource management practices: benefiting the employee engagement and experience (2025)Case Study Research: Design and Methods (1991)The rise and fall of strategic planning (1994)Handbook of Qualitative Research. (1995)Excellence in public relations and communication management (1993)Fundamentos de marketing (2007)Excellence in Public Relations and Communication Management (2013)La investigación en Publicidad y Relaciones Públicas: tendencias en contenidos (2000-2020) (2020)Social Responsibility and Misleading Advertising of Health Products on the Radio. The Opinion of the Professionals (2021)
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  • 2007From facts to stories or from stories to facts? Analyzing public relations history in public relations textbooks53 cited
  • 2016Theorizing public relations history: The roles of strategic intent and human agency49 cited
  • 2013Behind Advertising: The Language of Persuasion30 cited
  • 2011Redefining sewardship: Examining how Fortune 100 organizations use stewardship with virtual stakeholders27 cited
  • 2011Histories of public relations26 cited
  • 2020Medio siglo de evolución del concepto de Relaciones Públicas (1970-2020). Artículo de revisión18 cited
  • 1985Linkage beliefs and diagnosing an image14 cited
  • 2016Big strategy to little strategy: a multiple case analysis of public affairs planning10 cited
  • 1998Using Management by Objectives to Measure Results of Classroom Projects Through Authentic Assessment9 cited

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