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Ansätze des Kundenwertmanagements
16 references·0 citing·38 second hop
Ansätze des Kundenwertmanagements (2004)Ansätze des KundenwertmanagementsManage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Marketingmanagement (2003)MarketingmanagementInformation Rules: A Strategic Guide to the Network Economy (2000)Information Rules: A Strategi…Market-Based Management: Strategies for Growing Customer Value and Profitability (1999)Market-Based Management: Stra…Management (1999)ManagementMarketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf (1998)Marketing : Grundlagen markto…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…Customer lifetime valuation to support marketing decision making (1997)Customer lifetime valuation t…Unternehmensführung : das internationale Managementwissen Konzepte-Methoden-Praxis (1995)Unternehmensführung : das int…Handwörterbuch des Marketing (1995)Handwörterbuch des MarketingThe Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Marketing-Management : Analyse, Planung, Umsetzung und Steuerung (1992)Marketing-Management : Analys…Zero defections: quality comes to services. (1990)Zero defections: quality come…Manage Customers for Profits (Not Just Sales) (1987)Manage Customers for Profits …Emerging perspectives on services marketing (1983)Emerging perspectives on serv…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…The Theory of Buyer Behavior (1971)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)Disconfirmation of consumer expectations through product trial. (1979)Developing Buyer-Seller Relationships (1987)Measuring Service Quality: A Reexamination and Extension (1992)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Principles of Marketing (1972)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)The Commitment-Trust Theory of Relationship Marketing (1994)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)Valuing Customers (2004)Creating Enduring Customer Value (2016)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)The impacts of product modularity on competitive capabilities and performance: An empirical study (2006)Marketing for Higher Education: A Relationship Marketing Approach (2008)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)Value creation in E‐business (2001)Business Models, Business Strategy and Innovation (2009)From Strategy to Business Models and onto Tactics (2010)An examination of the relationship between service quality, customer satisfaction, and store loyalty (2000)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Marketing Models of Service and Relationships (2006)Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry (1987)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The relationship marketing process: communication, interaction, dialogue, value (2004)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Integrativität als Kern einer umfassenden Leistungslehre (1997)Kundennähe, Kundenzufriedenheit und Kundenbindung bei Dienstleistungsunternehmen (1998)Food-Related Lifestyle: A Segmentation Approach to European Food Consumers (2001)
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References

  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 2000Information Rules: A Strategic Guide to the Network Economy4,394 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1983Emerging perspectives on services marketing1,018 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 1997Customer lifetime valuation to support marketing decision making487 cited
  • 1995Handwörterbuch des Marketing368 cited
  • 1999Market-Based Management: Strategies for Growing Customer Value and Profitability366 cited
  • 1992Marketing-Management : Analyse, Planung, Umsetzung und Steuerung336 cited
  • 1999Management212 cited
  • 1998Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf210 cited
  • 1995Unternehmensführung : das internationale Managementwissen Konzepte-Methoden-Praxis204 cited
  • 2003Marketingmanagement201 cited

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1987
Manage Customers for Profits (Not Just Sales)
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