Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Audience Experiences of Media Context and Embedded Advertising: A Comparison of Eight Media

7 references·16 citing·52 second hop

FromToDepth

this work references cited by second hop

References

1962On the Use of the Mass Media as "Escape": Clarification of a Concept509 cited
2013Communication of research361 cited
1997Audience Analysis342 cited
1970The sociology of mass communications230 cited
1992Context Effects on Recall and Recognition of Magazine Advertisements179 cited
2002Marketing for sustainability: towards transactional policy-making105 cited
1983USES AND MISUSES OF GRATIFICATIONS RESEARCH91 cited

Cited by

2020Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context294 cited
2013A mixed-method approach to examining brand-consumer interactions driven by social media241 cited
2017How Much Time Do You Spend Online? Understanding and Improving the Accuracy of Self-Reported Measures of Internet Use237 cited
2020Fostering brand–consumer interactions in social media: the role of social media uses and gratifications169 cited
2019The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention134 cited
2016Engaging customers through online participation in social networking sites124 cited
2020Customer experience: a systematic literature review and consumer culture theory-based conceptualisation

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

115 cited

2016Media generations and their advertising attitudes and avoidance: a six-country comparison84 cited

2018Understanding programmatic TV advertising71 cited

2009Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value64 cited

2021The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects61 cited

2016Consumers’ Cross-Channel Use in Online and Offline Purchases47 cited

2021Impact of online social media activities on marketing of green products46 cited

2011The interacting role of media sequence and product involvement in cross-media campaigns39 cited

2020Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content27 cited

2017Relationship norms and media gratification in relational brand communication27 cited