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Consumers’ assessment of the brand equity of garment brands
16 references·3 citing·47 second hop
Consumers’ assessment of the brand equity of garment brands (2021)Consumers’ assessment of the brand equity…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Effect of Brand Elements on Brand Personality Perception (2014)Effect of Brand Elements on B…Research Methods for Business: A Skill-Building Approach (2013)Research Methods for Business…An empirical investigation of brand equity: drivers and their consequences (2013)An empirical investigation of…A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe (2013)A taxonomy of measures for co…The impact of brand personality and sales promotions on brand equity (2011)The impact of brand personali…Exploring management perspectives of branding in service SMEs (2011)Exploring management perspect…The influence of relationship quality on loyalty in service sector (2010)The influence of relationship…Brand equity dilution through negative online word-of-mouth communication (2010)Brand equity dilution through…Linking customer‐based brand equity with brand market performance: a managerial approach (2009)Linking customer‐based brand …The performance benefits of being brand‐orientated (2008)The performance benefits of b…Brand building in software SMEs: an empirical study (2008)Brand building in software SM…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Positive Word‐of‐Mouth: Customer Satisfaction and Buyer Behaviour (1992)Positive Word‐of‐Mouth: Custo…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels (1987)Output Sector Munificence Eff…RETRACTED: An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities (2022)RETRACTED: An empirical inves…Exploring the mediating role of knowledge management practices to corporate sustainability (2022)Exploring the mediating role …An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approach (2022)An assessment of influential …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2013Research Methods for Business: A Skill-Building Approach4,187 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1987Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels630 cited
  • 2010Brand equity dilution through negative online word-of-mouth communication469 cited
  • 2008The performance benefits of being brand‐orientated275 cited
  • 1992Positive Word‐of‐Mouth: Customer Satisfaction and Buyer Behaviour176 cited
  • 2013A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe119 cited
  • 2008Brand building in software SMEs: an empirical study105 cited
  • 2009Linking customer‐based brand equity with brand market performance: a managerial approach98 cited
  • 2011Exploring management perspectives of branding in service SMEs63 cited
  • 2014Effect of Brand Elements on Brand Personality Perception50 cited
  • 2010The influence of relationship quality on loyalty in service sector48 cited
  • 2013An empirical investigation of brand equity: drivers and their consequences

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40 cited
  • 2011The impact of brand personality and sales promotions on brand equity24 cited
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    • 2022Exploring the mediating role of knowledge management practices to corporate sustainability52 cited
    • 2022RETRACTED: An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities13 cited
    • 2022An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approach12 cited