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LET’S GET PERSONAL: USING SWOT AND FAB AS THE FOUNDATION TO DEVELOP STUDENTS’ PERSONAL BRANDS
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LET’S GET PERSONAL: USING SWOT AND FAB AS THE FOUNDATION TO DEVELOP STUDENTS’ PERSONAL BRANDS (2021)LET’S GET PERSONAL: USING SWOT AND FAB AS…SYNCHRONOUS ONLINE DISCUSSION BOARD AS A PRIMARY MODE OF DELIVERING MARKETING EDUCATION: RESPONDING TO THE COVID-19 PANDEMIC AND BEYOND (2021)SYNCHRONOUS ONLINE DISCUSSION…Paradigm shifts caused by the COVID-19 pandemic (2020)Paradigm shifts caused by the…Motivating Professional Student Behavior Through a Gamified Personal Branding Assignment (2019)Motivating Professional Stude…Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success (2019)Get Noticed to Get Ahead: The…Inside Out Personal Branding (IOPB): Using Gallup Clifton StrengthsFinder 2.0 and 360Reach (2017)Inside Out Personal Branding …Building "Brand Me": Creating a Personal Brand Statement (2013)Building "Brand Me": Creating…Online Personal Branding: Processes, Challenges, and Implications (2010)Online Personal Branding: Pro…The Presentation of Self in Everyday Life. (1956)Possessions and the Extended Self (1988)Qualitative Data Analysis (2008)Intention to disclose personal information via mobile applications: A privacy calculus perspective (2016)A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication (2019)When less is more: the impact of macro and micro social media influencers’ disclosure (2020)Marketing: Real People, Real Choices (1976)Experiential Learning Exercises in Services Marketing Courses (2000)An Update of Marketing Student Perceptions of Learning Activities: Structure, Preferences, and Effectiveness (2005)Helping Students Find Their Sweet Spot: A Teaching Approach Using the Sales Process to Find Jobs that Fit (2017)Dimensions of Brand Personality (1997)Teaching Generation Z Social Media Marketing: A Micro-Influencer Project. (2020)The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes (2020)The Presentation of Self in Everyday Life (2023)The Behavior of Organisms: An Experimental Analysis (1939)Experiential Learning : Experience as the Source of Learning and Development (1983)A Revision of Bloom's Taxonomy: An Overview (2002)FROM STUDENT TO PROFESSIONAL: TEACHING PROFESSIONALISM IN THE MARKETING CLASSROOM (2020)MARKETING CURRICULUM DESIGN AND CAREER OUTCOMES (2023)The theory of planned behavior (1991)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Psychological resources, satisfaction, and career identity in the work transition: an outlook on Sicilian college students (2018)Auditing the “Me Inc.”: Teaching personal branding on LinkedIn through an experiential learning method (2020)Personal brand equity: Scale development and validation (2020)The Long Interview (1988)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Issues in Teacher Education (2016)Competitive advantage for life: an industry view of marketing communication education (2023)Embedding Canva into the marketing classroom: a dialogic and social learning approach to classroom innovation (2023)Antecedents and measures of organizational effectiveness: A systematic review of literature (2022)The Deterioration of Financial Ratios During the Covid-19 Pandemic: Does Corporate Governance Matter? (2022)Upper Echelon Employment: A Review of the Fundamental Questions Related to the Executive Labor Market (2023)
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References

  • 2010Online Personal Branding: Processes, Challenges, and Implications512 cited
  • 2020Paradigm shifts caused by the COVID-19 pandemic132 cited
  • 2019Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success81 cited
  • 2019Motivating Professional Student Behavior Through a Gamified Personal Branding Assignment37 cited
  • 2021SYNCHRONOUS ONLINE DISCUSSION BOARD AS A PRIMARY MODE OF DELIVERING MARKETING EDUCATION: RESPONDING TO THE COVID-19 PANDEMIC AND BEYOND25 cited
  • 2013Building "Brand Me": Creating a Personal Brand Statement20 cited
  • 2017Inside Out Personal Branding (IOPB): Using Gallup Clifton StrengthsFinder 2.0 and 360Reach11 cited

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