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The Perils of Personalized Pricing with Network Effects · Study

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ArticleThe Perils of Personalized Pricing with Network Effects

Bita Hajihashemi2021

Article2021

The Perils of Personalized Pricing with Network Effects

Bita Hajihashemi · Amin Sayedi · Jeffrey D. Shulman

45 citations·0/0 files stored·Marketing Science

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Digital Platforms and Economics

Abstract

This research shows when, why, and how network effects can make it such that price personalization reduces profit, demand, and consumer surplus.

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References

1979Prospect Theory: An Analysis of Decision under Risk 2005Conditioning Prices on Purchase History 2000Customer Poaching and Brand Switching 1979Intertemporal Price Discrimination 2006Dynamic Pricing and Consumer Fairness Perceptions 1988Contract Renegotiation and Coasian Dynamics 1998Third-Degree Price Discrimination in Oligopoly: All-Out Competition and Strategic Commitment 1999Dynamic Competition with Customer Recognition

Cited by

2023Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?2023Two-period pricing of an e-tailer: Is using a top influencer to promote new products a bane or a boon?2022Product line and service pricing considering negative network effects 2024Personalized pricing versus showrooming: competition between online and offline retailers

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2012Price Discrimination in the Digital Economybook · 10 shared references 2019Consumer Profiling with Data Requirements: Structure and Policy Implicationsarticle · 10 shared references 2021Peer-induced fairness and personalized pricing in a channelarticle · 10 shared references 2016Behavior-Based Pricing in Vertically Differentiated Industriesarticle · 9 shared references 2017Behavior-Based Pricing in Marketing Channelsarticle · 9 shared references 2011Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchasespreprint · 9 shared references

Details

Year2021

Typearticle

Published2021-12-06

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations45

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1287/mksc.2021.1323

openalex_workW4200320742

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