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A framework for preventive health marketing
16 references·3 citing·41 second hop
A framework for preventive health marketing (2021)A framework for preventive health marketi…Advances in Consumer Research (2025)Advances in Consumer ResearchScientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Scientific procedures and rat…Using PLS path modeling in new technology research: updated guidelines (2016)Using PLS path modeling in ne…Health behavior : theory, research, and practice (2015)Health behavior : theory, res…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…A Meta-Analysis of the Effectiveness of Health Belief Model Variables in Predicting Behavior (2010)A Meta-Analysis of the Effect…Achieving Cultural Appropriateness in Health Promotion Programs: Targeted and Tailored Approaches (2003)Achieving Cultural Appropriat…Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. 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(1985)Intention, perceived control,…The Health Belief Model: A Decade Later (1984)The Health Belief Model: A De…Why People Use Health Services (1966)Why People Use Health ServicesThe Psychological Bulletin (1904)The Psychological BulletinHealthcare entrepreneurship: current trends and future directions (2024)Healthcare entrepreneurship: …Preventive healthcare behavior: A hybrid systematic literature review (1998–2023) (2023)Preventive healthcare behavio…Changes in Parents’ COVID-19 Vaccine Hesitancy for Children Aged 3–17 Years before and after the Rollout of the National Childhood COVID-19 Vaccination Program in China: Repeated Cross-Sectional Surveys (2022)Changes in Parents’ COVID-19 …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1991The theory of planned behavior90,729 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1984The Health Belief Model: A Decade Later8,429 cited
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  • 2002Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses.5,751 cited
  • 1988Social Learning Theory and the Health Belief Model5,561 cited
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  • 2010A Meta-Analysis of the Effectiveness of Health Belief Model Variables in Predicting Behavior1,603 cited
  • 2003Achieving Cultural Appropriateness in Health Promotion Programs: Targeted and Tailored Approaches

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1,245 cited
  • 1985Intention, perceived control, and weight loss: An application of the theory of planned behavior.1,022 cited
  • Cited by

    • 2024Healthcare entrepreneurship: current trends and future directions36 cited
    • 2022Changes in Parents’ COVID-19 Vaccine Hesitancy for Children Aged 3–17 Years before and after the Rollout of the National Childhood COVID-19 Vaccination Program in China: Repeated Cross-Sectional Surveys21 cited
    • 2023Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)8 cited