this work references cited by second hopReferences
- 1994Qualitative Communication Research Methods5,404 cited
- 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
- 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited
- 1994ORGANIZATIONAL CITIZENSHIP BEHAVIOR: CONSTRUCT REDEFINITION, MEASUREMENT, AND VALIDATION.1,747 cited
- 1957The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis1,547 cited
- 2010Who are the social media influencers? A study of public perceptions of personality1,429 cited
- 2000Qualitative Researching with Text, Image and Sound1,288 cited
- 1993Excellence in public relations and communication management1,144 cited
- 2020More than meets the eye: The functional components underlying influencer marketing943 cited
- 2017Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent917 cited
- 1998Relationship management in public relations: dimensions of an organization-public relationship790 cited
- 2010Public Relations Theory II694 cited
- 2003Explicating Relationship Management as a General Theory of Public Relations671 cited
- 2015Personal Influence. The Part Played by the People in the Flow of Mass Communication
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work