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The value of making producers personal · Study

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ArticleThe value of making producers personal

Christoph Fuchs2021

Article2021

The value of making producers personal

Christoph Fuchs · Martin Schreier · Stijn M. J. van Osselaer

19 citations·0/0 files stored·Journal of Retailing

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1995The need to belong: Desire for interpersonal attachments as a fundamental human motivation.1997Modernization and Postmodernization: Cultural, Economic, and Political Change in 43 Societies 2000Modernization, Cultural Change, and the Persistence of Traditional Values 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 1979In-group bias in the minimal intergroup situation: A cognitive-motivational analysis.2010Handbook of social psychology 1995How Consumers Consume: A Typology of Consumption Practices 2005Collaborating to create: The Internet as a platform for customer engagement in product innovation

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Details

Year2021

Typearticle

Published2021-12-02

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations19

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretai.2021.10.004

openalex_workW4200524044

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