References

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• 2001Consumer perceived value: The development of a multiple item scale6,635 cited
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• 1991Why we buy what we buy: A theory of consumption values4,924 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
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• 2006Building consumer–brand relationship: A cross‐cultural experiential view462 cited