Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction

16 references·7 citing·43 second hop

FromToDepth

this work references cited by second hop

References

2017European Journal of Business and Management2,838 cited
2002Manajemen Pemasaran 22,715 cited
2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
2005Green marketing: legend, myth, farce or prophesy?943 cited
1994An Introduction To Green Marketing706 cited
2006Beyond ecolabels: what green marketing can learn from conventional marketing626 cited
2011Investigation of green marketing tools' effect on consumers' purchase behavior605 cited
2006Corporate marketing599 cited
2005Green branding effects on attitude: functional versus emotional positioning strategies573 cited
2001Reevaluating green marketing: a strategic approach459 cited
2012Sustainability nears a tipping point337 cited
2009Awareness of Eco-label in Malaysia’s Green Marketing Initiative328 cited
2008Marketing and sustainability276 cited
2018Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty271 cited
2014Effects of green brand on green purchase intention238 cited
2005

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Green advertising effects on attitude and choice of advertising themes

237 cited

Cited by

2024Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory22 cited
2024Green Marketing Strategies : Enhancing Brand Image and Consumer Trust in Sustainable Development21 cited
2023The influence of green finance availability to retailers on purchase intention: a consumer perspective with the moderating role of consciousness17 cited
2023How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? A cross‐cultural study16 cited
2023Increasing green footprints: Indications of transformations in the socio‐economic spaces of Bangladesh16 cited
2024Unlocking the secrets of green semiotics: The revolutionary power of eco-symbols in transforming consumer perceptions and catalyzing behavioral shifts in emerging markets14 cited
2022Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives14 cited