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Análisis de modelos de Branding Corporativo
16 references·0 citing·40 second hop
Análisis de modelos de Branding Corporativo (2020)Análisis de modelos de Branding Corporati…Building brand identity in competitive markets: a conceptual model (2008)Building brand identity in co…Corporate marketing (2006)Corporate marketingThe new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Lovemarks: The Future Beyond Brands (2004)Lovemarks: The Future Beyond …Corporate brands: what are they? What of them? (2003)Corporate brands: what are th…Bringing the corporation into corporate branding (2003)Bringing the corporation into…From Brand Vision to Brand Evaluation (2002)From Brand Vision to Brand Ev…Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate identity, corporate…Brand Asset Management: Driving Profitable Growth Through Your Brands (2001)Brand Asset Management: Drivi…A model for strategically building brands (2001)A model for strategically bui…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Brand Orientation: A Mindset for Building Brands into Strategic Resources (1999)Brand Orientation: A Mindset …Relations between organizational culture, identity and image (1997)Relations between organizatio…Estrategia de marketing (1996)Estrategia de marketingConstruir marcas poderosas (1996)Construir marcas poderosasThe balanced scorecard : measures that drive performance (1992)The balanced scorecard : meas…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Strategic assets and organizational rent (1993)The cornerstones of competitive advantage: A resource‐based view (1993)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)The Theory of the Growth of the Firm (1995)Destination branding and the role of the stakeholders: The case of New Zealand (2003)Corporate brands with a heritage (2007)The Fifth Discipline (1990)Organizational culture and leadership (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)My city – my brand: the different roles of residents in place branding (2013)The dynamics of place brands (2013)Facebook and the creation of the metaverse: radical business model innovation or incremental transformation? (2022)KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. (1991)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Corporate Reputation: The Definitional Landscape (2006)Research in Organizational Behavior (1984)Organizational Images and Member Identification (1994)Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology (2006)Organizational Knowledge Creation Theory: Evolutionary Paths and Future Advances (2006)The Changing Role of Marketing in the Corporation (1992)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding? (2009)Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility (2011)The Practice of Management (2012)Walking and Talking Corporate Social Responsibility: Implications of Firm Size and Organizational Cost (2016)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees (2014)Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram (2016)Performance measurement system design (1995)THE IMPACT OF HUMAN RESOURCE MANAGEMENT ON ORGANIZATIONAL PERFORMANCE: PROGRESS AND PROSPECTS. (1996)Clarifying Business Models: Origins, Present, and Future of the Concept (2005)
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References

  • 1992The balanced scorecard : measures that drive performance12,082 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 1997Relations between organizational culture, identity and image1,239 cited
  • 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
  • 2003Corporate brands: what are they? What of them?860 cited
  • 2003Bringing the corporation into corporate branding796 cited
  • 2006Corporate marketing599 cited
  • 1999Brand Orientation: A Mindset for Building Brands into Strategic Resources590 cited
  • 2004Lovemarks: The Future Beyond Brands530 cited
  • 2008Building brand identity in competitive markets: a conceptual model487 cited
  • 2001A model for strategically building brands231 cited
  • 1996Estrategia de marketing148 cited
  • 1996Construir marcas poderosas124 cited
  • 2002From Brand Vision to Brand Evaluation71 cited
  • 2001Brand Asset Management: Driving Profitable Growth Through Your Brands

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