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Green marketing: esfuerzos por el cuidado y la preservación del medio ambiente con negocios sostenibles
16 references·0 citing·50 second hop
Green marketing: esfuerzos por el cuidado y la preservación del medio ambiente con negocios sostenibles (2022)Green marketing: esfuerzos por el cuidado…How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions (2021)How Green Trust, Consumer Bra…El estereotipo de los colombianos frente al consumo socialmente responsable* (2018)El estereotipo de los colombi…Social influence and green consumption behaviour: a need for greater government involvement (2016)Social influence and green co…How green marketing works: Practices, materialities, and images (2014)How green marketing works: Pr…Greenwashing in Corporate Environmentalism Research and Practice (2014)Greenwashing in Corporate Env…Green Marketing: A Study of Consumer Perception and Preferences in India (2014)Green Marketing: A Study of C…Resource-constrained product development: Implications for green marketing and green supply chains (2012)Resource-constrained product …CONTEMPORARY GREEN MARKETING - BRIEF REFERENCE TO INDIAN SCENARIO (2012)CONTEMPORARY GREEN MARKETING …The impact of Green Marketing on Customer satisfaction and Envi- ronmental safety (2011)The impact of Green Marketing…Greenwashing the Organic Label: Abusive Green Marketing in an Increasingly Eco-Friendly Marketplace (2011)Greenwashing the Organic Labe…The determinants of hotels' marketing managers' green marketing behaviour (2010)The determinants of hotels' m…From green product definitions and classifications to the Green Option Matrix (2010)From green product definition…La complejidad ambiental (2007)La complejidad ambientalReevaluating green marketing: a strategic approach (2001)Reevaluating green marketing:…Environmental Marketing Management: Meeting the Green Challenge (1995)Environmental Marketing Manag…Changing course: A global business perspective on development and the environment (1993)Changing course: A global bus…An Introduction To Green Marketing (1994)Green and competitive: ending the stalemate (1995)Green Buying: The Influence of Environmental Concern on Consumer Behavior (1997)Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective (2021)Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship (2022)Determining factors in shaping the sustainable behavior of the generation Z consumer (2023)Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion (1994)Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces (2015)International journal of Business & Management (2016)Green marketing orientation: Conceptualization, scale development and validation (2017)Institutions, Institutional Change and Economic Performance (1991)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Evolving to a New Dominant Logic for Marketing (2003)What is frugal innovation? Three defining criteria (2016)“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation (2020)Content Analysis: An Introduction to its Methodology. (1984)WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)A framework identifying the gaps between customers' expectations and their perceptions in green products (2013)Influence of perceived value on purchasing decisions of green products in Brazil (2015)Consumer attitudes towards biobased packaging – A cross-cultural comparative study (2018)Content Analysis: An Introduction to Its Methodology (2019)Greenwash: Corporate Environmental Disclosure under Threat of Audit (2011)The Drivers of Greenwashing (2011)The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications (2011)Accounting for the Unaccountable: Biodiversity Reporting and Impression Management (2014)Mandatory Non-financial Disclosure and Its Influence on CSR: An International Comparison (2019)Effects of greenwashing on financial performance: Moderation through local environmental regulation and media coverage (2022)Research in Organizational Behavior. (1986)A Natural-Resource-Based View of the Firm (1995)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)Tourism and corporate social responsibility: A critical review and research agenda (2013)Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study (2020)COVID-19: fear appeal favoring purchase behavior towards personal protective equipment (2020)Customer Engagement (2011)ESG and financial performance: aggregated evidence from more than 2000 empirical studies (2015)Using PLS path modeling in new technology research: updated guidelines (2016)How does multi‐agent govern corporate greenwashing? A stakeholder engagement perspective from “common” to “collaborative” governance (2022)Effect of executional greenwashing on market share of food products: An empirical study on green-coloured packaging (2023)Literature review of greenwashing research: State of the art (2024)A FORMAÇÃO DOCENTE DO CAMPO: ESTUDO DE CASO DA ESCOLA RURAL PEDRO LOVATO- RS (2016)Colonialidad de la naturaleza: ¿imposición tecnológica y usurpación epistémica? Interculturalidad, desarrollo y re-existencia (2016)Una mirada a la contabilidad ambiental en Colombia desde las perspectivas del desarrollo sostenible (2018)Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Shifting Paradigms for Sustainable Development: Implications for Management Theory and Research (1995)Deliberative Democracy and Beyond (2002)Psychological Determinants of Paying Attention to Eco-Labels in Purchase Decisions: Model Development and Multinational Validation (2000)Explaining Green Purchasing Behavior (2002)Aspects of sustainable supply chain management (SSCM): conceptual framework and empirical example (2007)
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References

  • 1993Changing course: A global business perspective on development and the environment580 cited
  • 2001Reevaluating green marketing: a strategic approach459 cited
  • 1995Environmental Marketing Management: Meeting the Green Challenge435 cited
  • 2014Greenwashing in Corporate Environmentalism Research and Practice359 cited
  • 2010From green product definitions and classifications to the Green Option Matrix325 cited
  • 2012Resource-constrained product development: Implications for green marketing and green supply chains283 cited
  • 2010The determinants of hotels' marketing managers' green marketing behaviour264 cited
  • 2007La complejidad ambiental206 cited
  • 2021How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions185 cited
  • 2014Green Marketing: A Study of Consumer Perception and Preferences in India162 cited
  • 2011The impact of Green Marketing on Customer satisfaction and Envi- ronmental safety129 cited
  • 2016Social influence and green consumption behaviour: a need for greater government involvement96 cited
  • 2014How green marketing works: Practices, materialities, and images80 cited
  • 2012CONTEMPORARY GREEN MARKETING - BRIEF REFERENCE TO INDIAN SCENARIO51 cited
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El estereotipo de los colombianos frente al consumo socialmente responsable*
23 cited
  • 2011Greenwashing the Organic Label: Abusive Green Marketing in an Increasingly Eco-Friendly Marketplace13 cited
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