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Herausforderungen und Aufgaben des Markenmanagements
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References

  • 1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,773 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1995Building Strong Brands4,432 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1971Consumer Rankings of Risk Reduction Methods1,407 cited
  • 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior1,228 cited
  • 2019Konsumentenverhalten782 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 2004New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry606 cited
  • 2004How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?563 cited
  • 1986Creating Shareholder Value: A Guide for Managers and Investors556 cited
  • 2003Creating powerful brands in consumer, service and industrial markets

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472 cited
  • 1977Information Acquisition Behavior in Brand Choice Situations406 cited
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