References

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• 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
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• 2011The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands541 cited
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• 2018Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance428 cited
• 2016The Psychological Mechanism of Brand Co-creation Engagement274 cited
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• 2016Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa221 cited
• 2007Innovation: Brand it or Lose it209 cited
• 2016Effects of managerial response on consumer eWOM and hotel performance172 cited
• 2016An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry154 cited
• 2006The Role of Brand Affiliation in Hotel Market Value145 cited
• 2019Functional brand qualities and perceived value: The mediating role of brand experience and brand personality