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Tendencias y perspectivas del marketing en las pymes
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Tendencias y perspectivas del marketing en las pymes (2021)Tendencias y perspectivas del marketing e…Building Relationships with Customer 4.0 in the Era of Marketing 4.0: The Case Study of Innovative Enterprises in Poland (2019)Building Relationships with C…Marketing digital transforma la gestión de Pymes en Colombia (2018)Marketing digital transforma …Influencia del marketing digital en el desarrollo de las MIPYME’s en Ecuador (2018)Influencia del marketing digi…From Marketing 1.0 To Marketing 4.0 – The Evolution of the Marketing Concept in the Context of the 21ST Century (2018)From Marketing 1.0 To Marketi…Evolución del marketing 1.0 al 4.0 (2018)Evolución del marketing 1.0 a…E-commerce: un factor fundamental para el desarrollo empresarial en el Ecuador (2018)E-commerce: un factor fundame…Content Marketing Decisions for Effective Internal Communication (2018)Content Marketing Decisions f…Gestión del marketing sensorial sobre la experiencia del consumidor (2017)Gestión del marketing sensori…Los cimientos de la Inteligencia Artificial en el sistema productivo de contenidos periodísticos automatizados (2022)Los cimientos de la Inteligen…Atmospherics as a Marketing Tool (1974)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Role of the eco-natural environment as an alternative attractiveness factor in malls (2019)El olfato en el marketing sensorial: estudio de caso de Zara Home (2020)Comportamiento de compra y marketing de los sentidos: un análisis de su influencia en los compradores de moda (2021)Principles of Marketing (1972)Marketing 3.0 (2010)MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL (2019)Design of full-link digital marketing in business intelligence era with computer software Edraw Max (2020)What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions (2022)Marketing 5.0 como eje de posicionamiento en las empresas del Ecuador (2023)Rethinking internal communication: a stakeholder approach (2007)What Makes Online Content Viral? (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Man-Computer Symbiosis (1960)Big data: the management revolution. (2012)Data-intensive applications, challenges, techniques and technologies: A survey on Big Data (2014)Handbook on Constructing Composite Indicators (2005)Exploratory Factor Analysis: A Five-Step Guide for Novices (2010)Creating Strategic Business Value from Big Data Analytics: A Research Framework (2018)Sustainability of micro-enterprises in the digital economy (2021)Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework (2023)Leveraging Industry 4.0 for marketing strategies in the medical device industry of emerging economies (2024)Marketing Strategies and Organizational Structures for Service Firms (1981)Princípios de marketing (2007)Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic (2021)Management Information Systems, Managing Digital Firm, (1988)Algorithmic Accountability (2014)The Relevance of Algorithms (2014)Estrategias de marketing digital y su incidencia en el crecimiento sostenible de la micro y pequeña empresa: Análisis de casos (2022)Marketing digital: una mirada de crecimiento empresarial lineal hacia una exponencial (2020)La rentabilidad y el comercio electrónico en las PYMES en el Ecuador. Caso emprendimientos en empresas de alimentos y bebidas (2023)
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References

  • 2019Building Relationships with Customer 4.0 in the Era of Marketing 4.0: The Case Study of Innovative Enterprises in Poland46 cited
  • 2017Gestión del marketing sensorial sobre la experiencia del consumidor39 cited
  • 2018From Marketing 1.0 To Marketing 4.0 – The Evolution of the Marketing Concept in the Context of the 21ST Century33 cited
  • 2018Marketing digital transforma la gestión de Pymes en Colombia28 cited
  • 2018Evolución del marketing 1.0 al 4.025 cited
  • 2018Content Marketing Decisions for Effective Internal Communication16 cited
  • 2018E-commerce: un factor fundamental para el desarrollo empresarial en el Ecuador14 cited
  • 2018Influencia del marketing digital en el desarrollo de las MIPYME’s en Ecuador14 cited

Cited by

  • 2022Los cimientos de la Inteligencia Artificial en el sistema productivo de contenidos periodísticos automatizados6 cited

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