References

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• 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
• 2006Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models2,555 cited
• 2012Customer value co-creation behavior: Scale development and validation1,675 cited
• 2010It's all B2B…and beyond: Toward a systems perspective of the market1,454 cited
• 2014The mind in the machine: Anthropomorphism increases trust in an autonomous vehicle1,434 cited
• 2005A Look at Agenda-setting: past, present and future1,248 cited
• 2011Contextualization and value-in-context: How context frames exchange1,162 cited
• 2012Transformative service research: An agenda for the future996 cited
• 2017“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers778 cited
• 2008Relationships and impacts of service quality, perceived value, customer satisfaction, and image: an empirical study772 cited
• 2011The uninvited brand717 cited
• 2015Greenwashing Revisited: In Search of a Typology and Accusation‐Based Definition Incorporating Legitimacy Strategies690 cited
• 2008Using Corporate Social Responsibility to Win the War for Talent633 cited