References

• 2010Consumer Cocreation in New Product Development1,367 cited
• 2011Exciting red and competent blue: the importance of color in marketing735 cited
• 1966Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design579 cited
• 2004Packaging and purchase decisions563 cited
• 2010Projective techniques in consumer research359 cited
• 2010Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis356 cited
• 2011Idea generation: customer co‐creation versus traditional market research techniques341 cited
• 2018Internal, External, and Ecological Validity in Research Design, Conduct, and Evaluation320 cited
• 2012Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price232 cited
• 2016Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour224 cited
• 2019The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action212 cited
• 2020A Comparison of the Affectiva iMotions Facial Expression Analysis Software With EMG for Identifying Facial Expressions of Emotion212 cited
• 2012Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars