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Characteristics and roles of streamers in e-commerce live streaming
16 references·5 citing·49 second hop
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References

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  • 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement

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691 cited
  • 2020The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms646 cited
  • 2000Approaches to sampling and case selection in qualitative research: examples in the geography of health591 cited
  • 2015The Impact of Cross-Channel Integration on Retailers’ Sales Growth570 cited
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    • 2025Navigating the Chinese purchase intent in fresh agricultural product live streaming: anchor features, perceived risk and consumer confidence10 cited
    • 2025The Role of Perceived Value and Risk in Shaping Purchase Intentions in Live-Streaming Commerce: Evidence from Indonesia7 cited
    • 2025Buyer or Watcher? Exploring the Role of Customer Type in Live‐Streaming Shopping6 cited