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Influence of Sales Promotion on Impulse Buying: A Dual Process Approach
16 references·6 citing·41 second hop
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach (2022)Influence of Sales Promotion on Impulse B…Reflective and Impulsive Determinants of Social Behavior (2004)Reflective and Impulsive Dete…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…Dual-process theories in social psychology (1999)Dual-process theories in soci…Impulse buying: Modeling its precursors (1998)Impulse buying: Modeling its …Normative Influences on Impulsive Buying Behavior (1995)Normative Influences on Impul…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…Affect, imagery, consciousness, Vol. 1: The positive affects. (1992)Affect, imagery, consciousnes…Advances in Consumer Research (1992)Advances in Consumer ResearchSales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Distinguishing Coupon Pronene…Consumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…The Buying Impulse (1987)The Buying ImpulseHuman Emotions (1977)Human EmotionsAttitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Attitude-behavior relations: …The Significance of Impulse Buying Today (1962)The Significance of Impulse B…Influencing Factors of Consumers’ Impulse Purchase Intentions in Livestream E-Commerce Based on DEMATEL-AISM (2025)Influencing Factors of Consum…When the pro-ecological intentions of second-hand platforms backfire: An application in the case of Vinted (2024)When the pro-ecological inten…Marketing Stimuli and Impulse Buying: The Role of Traits, Reviews and Motives (2024)Marketing Stimuli and Impulse…Impulsive buying in the digital age: investigating the dynamics of sales promotion, FOMO, and digital payment methods (2024)Impulsive buying in the digit…Rationality and impulse buying: Is your emotion a part of the equation? 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.7,609 cited
  • 1999Dual-process theories in social psychology6,102 cited
  • 2004Reflective and Impulsive Determinants of Social Behavior3,981 cited
  • 1977Human Emotions2,868 cited
  • 1992Advances in Consumer Research2,863 cited
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  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
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  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
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  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
  • 1962The Significance of Impulse Buying Today1,049 cited
  • 1990

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Sales Promotion: Concepts, Methods and Strategies
846 cited

Cited by

  • 2023Online impulse buying and cognitive appraisal theory: two countries comparison36 cited
  • 2023Rationality and impulse buying: Is your emotion a part of the equation?30 cited
  • 2024Impulsive buying in the digital age: investigating the dynamics of sales promotion, FOMO, and digital payment methods28 cited
  • 2025Influencing Factors of Consumers’ Impulse Purchase Intentions in Livestream E-Commerce Based on DEMATEL-AISM11 cited
  • 2024Marketing Stimuli and Impulse Buying: The Role of Traits, Reviews and Motives10 cited
  • 2024When the pro-ecological intentions of second-hand platforms backfire: An application in the case of Vinted10 cited