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The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria
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The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria (2021)The Influence of Publicity and Sales Prom…PUBLIC RELATIONS AND EMPLOYEE PERFORMANCE IN NIGERIAN INSTITUTIONS OF HIGHER LEARNING (2018)PUBLIC RELATIONS AND EMPLOYEE…Role of Public Relations in Image Management of an Organization (2017)Role of Public Relations in I…European Journal of Business and Management (2017)European Journal of Business …The Impact of Sales Promotion and Product Branding on Company Performance: A Case Study of AIICO Insurance Nigerian PLC (2014)The Impact of Sales Promotion…The Impact of Promotional Mix Elements on Consumers Purchasing Decisions (2014)The Impact of Promotional Mix…Impact of Sponsorship and Publicity on Brand Equity (2014)Impact of Sponsorship and Pub…Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria (2013)Impact of Marketing Strategy …The net delusion: the dark side of Internet freedom (2011)The net delusion: the dark si…Impact of Sales Promotion on Organizations' Profitability and Consumer's Perception in Pakistan (2011)Impact of Sales Promotion on …International Business and Management (2003)International Business and Ma…Understanding Consumer Choice (2005)Marketing Management (12th Edition) (2007)The Effect of Promotion Mix Elements on Consumers Buying Decisions of Mobile Service: The case of Umniah Telecommunication Company at Zarqa city- Jordan (2016)Effects of Media Advertising On Consumers’ Purchase Intent in Awka, Anambra State: A Study of Hero Beer. (2017)PENGARUH IKLAN, PROMOSI PENJUALAN, DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT MEMAKAI ULANG LAYANAN GO-PAY DI WILAYAH JAKARTA (2020)Managing brand equity : capitalizing on the value of a brand name. (1991)Managing Brand Equity (1991)Dimensions of Brand Personality (1997)Embracing public relations (PR) as survival panacea to private colleges’ corporate image & corporate identity erosion (2021)Principles of Marketing (1972)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Exploring the success factors for examining the potential of manufacturing system output (2018)Influence of Marketing Strategies on the Performance of SMEs: Evidence from Abuja SMEs (2021)Evaluation on e-marketing exposure practice to minimize the customers’ online shopping purchase regret (2022)Sales Promotion: Concepts, Methods and Strategies (1990)The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002)Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time (2005)Store Image Factors Influencing Store Choice among Sportswear Consumers: Baseline Findings from South Africa (2013)The Effects of Promotional Mix Strategies on Organizational Performance: Evidence from Systematic Review of Literature (2021)Marketing communications’ dimensions and brand loyalty in the banking sector (2023)Effective Public Relations (1953)Two-Way Symmetrical Public Relations: Past, Present, and Future (2001)Managing Public Relations (2023)Studying political microblogging: Twitter users in the 2010 Swedish election campaign (2011)Clicks, Cabs, and Coffee Houses: Social Media and Oppositional Movements in Egypt, 2004-2011 (2012)Social Media and the Decision to Participate in Political Protest: Observations From Tahrir Square (2012)Stages in the economic globalization of tourism (2007)THE RELATIONSHIP BETWEEN FINANCIAL INCLUSION AND MONETARY POLICY TRANSMISSION: THE CASE OF EGYPT (2019)The Impact of Fiscal Deficit on Inflation in Namibia (2021)Glass Breaking, Strategy Making, and Value Creating: Meta-Analytic Outcomes of Women as CEOs and TMT members (2016)Flexibility and Resilience in Corporate Decision Making: A New Sustainability-Based Risk Management System in Uncertain Times (2021)Effect of Occupational Transfers on Employee Engagement in Private Universities in Western Kenya By IJISRT (2024)
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References

  • 2017European Journal of Business and Management2,838 cited
  • 2011The net delusion: the dark side of Internet freedom1,921 cited
  • 2003International Business and Management68 cited
  • 2013Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria59 cited
  • 2014The Impact of Promotional Mix Elements on Consumers Purchasing Decisions33 cited
  • 2011Impact of Sales Promotion on Organizations' Profitability and Consumer's Perception in Pakistan17 cited
  • 2014The Impact of Sales Promotion and Product Branding on Company Performance: A Case Study of AIICO Insurance Nigerian PLC15 cited
  • 2014Impact of Sponsorship and Publicity on Brand Equity13 cited
  • 2017Role of Public Relations in Image Management of an Organization12 cited
  • 2018PUBLIC RELATIONS AND EMPLOYEE PERFORMANCE IN NIGERIAN INSTITUTIONS OF HIGHER LEARNING11 cited

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