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Financial Dimensions of Marketing Management
0 references·4 citing·18 second hop
Financial Dimensions of Marketing Management (1978)Financial Dimensions of Marketing Managem…Educators are Contributing to Major Deficiencies in Marketing Profitability Reports (1990)Educators are Contributing to…What types of profitability reports do marketing managers receive? (1987)What types of profitability r…Accounting for Marketing Assets (1986)Accounting for Marketing Asse…Residual Income Analysis: A Method of Inventory Investment Allocation and Evaluation (1984)Residual Income Analysis: A M…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)Strategic Logistics Management (1987)Simulating the Financial Impact of Marketing and Logistics Decisions (1992)Antecedents and consequences of infomercial viewership (1995)Research of Bulgarian companies' marketing effectiveness (2004)General Systems Theory—The Skeleton of Science (1956)The Theory and Measurement of Business Income (1961)Premiums for High Quality Products as Returns to Reputations (1983)Valuation of information assets on the balance sheet (2008)Principles of marketing management (1986)One Cost System Isn't Enough (1988)Marketing management: analysis. planning. implementation and control (2000)Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial (2012)1979 educators' conference proceedings (1979)Top Management's Concerns about Marketing: Issues for the 1980's (1981)Divisional Performance: Measurement and Control (1983)Flexibility and performance of branch store stock plans for a manufacturer's product line (1994)
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  • 1986Accounting for Marketing Assets15 cited
  • 1987What types of profitability reports do marketing managers receive?11 cited
  • 1984Residual Income Analysis: A Method of Inventory Investment Allocation and Evaluation10 cited
  • 1990Educators are Contributing to Major Deficiencies in Marketing Profitability Reports7 cited

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