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New Product Introduction Success for Private Label Products Compared to Branded by Product Category
16 references·0 citing·54 second hopsampled
New Product Introduction Success for Private Label Products Compared to Branded by Product Category (2020)New Product Introduction Success for Priv…Journal of Food Distribution Research (2019)Journal of Food Distribution …New product failure: Five potential sources discussed (2016)New product failure: Five pot…Perspective: New Product Failure Rates: Influence of A rgumentum ad P opulum and Self‐Interest (2012)Perspective: New Product Fail…Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research (2009)Review of literature – Future…PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study* (2008)PERSPECTIVE: Trends and Drive…Private label brand image: its relationship with store image and national brand (2006)Private label brand image: it…The retail power-performance conundrum (2001)The retail power-performance …Consumer-level factors moderating the success of private label brands (2000)Consumer-level factors modera…Factors influencing the price premiums that consumers pay for national brands over store brands (1999)Factors influencing the price…Why Store Brand Penetration Varies by Retailer (1997)Why Store Brand Penetration V…Determinants of store brand choice: a behavioral analysis (1997)Determinants of store brand c…New product launch: Marketing action and launch tactics for high-technology products (1996)New product launch: Marketing…The food product development process (1995)The food product development …Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…New Product Failure Rates: A Reprise (1987)New Product Failure Rates: A …Marketing Research and the New Product Failure Rate (1977)Marketing Research and the Ne…Assessing New Product Development Practices and Performance: Establishing Crucial Norms (1993)PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices (1997)Success Factors of New Product Development: A Review of the Empirical Literature (2002)Active innovation resistance: An empirical study on functional and psychological barriers to innovation adoption in different contexts (2017)Analysis of Leader Effectiveness in Organization and Knowledge Sharing Behavior on Employees and Organization (2020)Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development (2020)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)Impact of store environment on impulse buying behavior (2013)Young consumers’ insights on brand equity (2015)A Theory of the Allocation of Time (1965)Specification Tests in Econometrics (1978)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Understanding retail branding: conceptual insights and research priorities (2004)Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing (2013)Managing Channel Profits (1983)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Consumer evaluations of store brands: effects of store image and product attributes (2003)Understanding the Marketing Department's Influence within the Firm (2009)Dimensions of Consumer Expertise (1987)The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)Private-Label Use and Store Loyalty (2008)Aesthetic package design: A behavioral, neural, and psychological investigation (2010)A strategic framework for a profitable business model in the sharing economy (2017)Advertising as Information (1974)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 2019Journal of Food Distribution Research771 cited
  • 2008PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study*645 cited
  • 2000Consumer-level factors moderating the success of private label brands604 cited
  • 1997Why Store Brand Penetration Varies by Retailer594 cited
  • 2012Perspective: New Product Failure Rates: Influence of A rgumentum ad P opulum and Self‐Interest334 cited
  • 1997Determinants of store brand choice: a behavioral analysis268 cited
  • 1999Factors influencing the price premiums that consumers pay for national brands over store brands263 cited
  • 2006Private label brand image: its relationship with store image and national brand254 cited
  • 2001The retail power-performance conundrum223 cited
  • 1977Marketing Research and the New Product Failure Rate180 cited
  • 1996New product launch: Marketing action and launch tactics for high-technology products153 cited
  • 2016New product failure: Five potential sources discussed136 cited
  • 2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research118 cited

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1987
New Product Failure Rates: A Reprise
118 cited
  • 1995The food product development process111 cited
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