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Dienstleistungsmarketing
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Dienstleistungsmarketing (2018)DienstleistungsmarketingSustainable Service Management – State of the Art und Managementherausforderungen (2024)Sustainable Service Managemen…Customer-Dominant Logic zur Gestaltung von Smart Services – Philosophie, Konzept und Umsetzung (2022)Customer-Dominant Logic zur G…Cooperation Between Start-ups and Winegrowers in Wine Tourism/Kooperation zwischen Start-ups und Winzern im Weintourismus (2021)Cooperation Between Start-ups…Dienstleistungen 4.0 (2020)Dienstleistungen 4.0Data EDUcation an der UDE – Eine OER für Bibliotheken (2019)Data EDUcation an der UDE – E…Leistungsindividualisierung und -standardisierung (2015)Leistungsindividualisierung u…Grundlagen des Marketing (2014)Grundlagen des MarketingFinancial Advice Giving and Taking—Where are the Market’s Self-healing Powers and a Functioning Legal Framework When We Need Them? (2009)Financial Advice Giving and T…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Framing of Decisions and the Psychology of Choice (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)An empirical test of competing hypotheses for the annuity puzzle (2014)Computer Support for Financial Advisors and Their Clients (2015)The moderating effects of financial broad‐scope trust on consumer knowledge, cognitive effort, and financial healthiness (2016)Information Rules: A Strategic Guide to the Network Economy (2000)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Information Literacy, Statistical Literacy, Data Literacy (2005)Towards Another Scientific Revolution (2013)Explaining Positive Deviance in Public Sector Reforms in Development (2015)30 Jahre Teaching Library (D-A-CH): Von der Katalogschulung zum Lernort Bibliothek? (2025)Entrepreneurial Signaling via Education: A Success Factor in Innovative Start-Ups (2006)Wine tourism (2016)Marketing (2018)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)The Nature of the Firm (1937)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Marketing Behavior and Executive Action (1958)Grundlagen der Betriebswirtschaftslehre (1969)Evolving to a New Dominant Logic for Marketing (2003)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Cannibals with forks: the triple bottom line of 21st century business (1999)The Circular Economy – A new sustainability paradigm? (2016)Conceptualizing the circular economy: An analysis of 114 definitions (2017)
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  • 2009Financial Advice Giving and Taking—Where are the Market’s Self-healing Powers and a Functioning Legal Framework When We Need Them?48 cited
  • 2014Grundlagen des Marketing31 cited
  • 2022Customer-Dominant Logic zur Gestaltung von Smart Services – Philosophie, Konzept und Umsetzung14 cited
  • 2024Sustainable Service Management – State of the Art und Managementherausforderungen11 cited
  • 2015Leistungsindividualisierung und -standardisierung10 cited
  • 2020Dienstleistungen 4.010 cited
  • 2019Data EDUcation an der UDE – Eine OER für Bibliotheken4 cited
  • 2021Cooperation Between Start-ups and Winegrowers in Wine Tourism/Kooperation zwischen Start-ups und Winzern im Weintourismus1 cited

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