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International marketing
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International marketing (1972)International marketingObstáculos a la actividad exportadora de las empresas del Perú (2015)Obstáculos a la actividad exp…International Advertising Research (2014)International Advertising Res…Indigenous Knowledge in Visual Merchandising of Textile Products (2002)Indigenous Knowledge in Visua…Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Marketing Strategy-Performanc…Information Needs of Exporters: An Empirical Study of Turkish Exporters (1993)Information Needs of Exporter…The Influence of Global Marketing Standardization on Performance (1992)The Influence of Global Marke…Organizing the Overseas Sales Force: How Multinationals Do It (1990)Organizing the Overseas Sales…Dealer Dependence Levels and Reciprocal Actions in a Channel of Distribution in a Developing Country (1989)Dealer Dependence Levels and …DEVELOPMENT OF SUPERMARKET TECHNOLOGY: THE INCOMPLETE TRANSFER PHENOMENON (1988)DEVELOPMENT OF SUPERMARKET TE…International Market Entry and Expansion Via Independent or Integrated Channels of Distribution (1987)International Market Entry an…THE INFLUENCE OF COUNTRY AND PRODUCT ON RETAILER OPERATING PRACTICES: A CROSS NATIONAL COMPARISON (1985)THE INFLUENCE OF COUNTRY AND …Managing the multinational enterprise (1973)Global Strategic Management (1984)Comparative and multinational management (1986)Assessment Centers: An Untapped Resource For Global Salesforce Management (1992)A theory of distribution channel structure (1966)Methodological Considerations in Cross-National Consumer Research (1976)Distribution Channels as Political Economies: A Framework for Comparative Analysis (1980)Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Elements of Standardization, Firm Performance and Selected Marketing Variables (2003)Does culture impact private label performance? (2018)Multinational Marketing Management (1975)Differences among exporting firms based on their degree of internationalization (1984)Guidelines for export market research (1985)Selecting International Freight Forwarders: An Expert Systems Application (1993)THE GLOBALIZATION OF MARKETS (1983)Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Marketing management: analysis. planning. implementation and control (2000)Brands and Branding: Research Findings and Future Priorities (2006)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Effects of Perceived Interdependence on Dealer Attitudes (1995)The Effects of Supplier Fairness on Vulnerable Resellers (1995)Customers' motivations for maintaining relationships with service providers (1997)The Super Market, a Revolution in Distribution (1955)Outreach of Consumers and the Modernization of Urban Food Retailing in Developing Countries (1974)Advances in international marketing (1992)Management International Review (2004)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Cultural Survival Quarterly (2013)Mind, Self, and Society (2015)In-Store Stimuli and Impulsive Buying Behaviour (2018)Promoting traditional ikat textiles: ethnographic perspectives on indigenous knowledge, cultural heritage preservation and ethnic identity (2023)Industrial Market Structure and Economic Performance. (1971)The External Control of Organizations. (1978)Research in Organizational Behavior (1984)Agency Relationships in Family Firms: Theory and Evidence (2001)Innovation, organizational capabilities, and the born-global firm (2004)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Review of Psychometric theory (2nd ed.). (1979)Ambiguity and the process of knowledge transfer in strategic alliances (1999)Buyer-Seller Relationships in Business Markets (1999)The C-OAR-SE procedure for scale development in marketing (2002)The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms (1977)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Strategic assets and organizational rent (1993)Relational flexibility norms and relationship-building capabilities as a mediating mechanism in export performance: insights from exporting SMEs in an emerging economy, Peru (2020)
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  • 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,181 cited
  • 1987International Market Entry and Expansion Via Independent or Integrated Channels of Distribution847 cited
  • 1992The Influence of Global Marketing Standardization on Performance792 cited
  • 1989Dealer Dependence Levels and Reciprocal Actions in a Channel of Distribution in a Developing Country638 cited
  • 1993Information Needs of Exporters: An Empirical Study of Turkish Exporters31 cited
  • 1990Organizing the Overseas Sales Force: How Multinationals Do It25 cited
  • 1988DEVELOPMENT OF SUPERMARKET TECHNOLOGY: THE INCOMPLETE TRANSFER PHENOMENON22 cited
  • 1985THE INFLUENCE OF COUNTRY AND PRODUCT ON RETAILER OPERATING PRACTICES: A CROSS NATIONAL COMPARISON10 cited
  • 2002Indigenous Knowledge in Visual Merchandising of Textile Products9 cited
  • 2015Obstáculos a la actividad exportadora de las empresas del Perú9 cited
  • 2014International Advertising Research6 cited

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