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How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions
16 references·1 citing·46 second hop
How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions (2021)How Corporate Social Responsibility and S…How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction (2014)How does corporate social res…Sample Size Requirements for Structural Equation Models (2013)Sample Size Requirements for …What We Know and Don’t Know About Corporate Social Responsibility (2012)What We Know and Don’t Know A…Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Corporate Hypocrisy: Overcomi…Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives (2008)Strengthening Stakeholder–Com…“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)“Implicit” and “Explicit” CSR…The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)The Effect of Corporate Socia…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization (2000)Self‐categorization, affectiv…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Identity Salience and Psychological Centrality: Equivalent, Overlapping, or Complementary Concepts? (1994)Identity Salience and Psychol…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Representing and Testing Organizational Theories: A Holistic Construal (1982)Representing and Testing Orga…Basking in reflected glory: Three (football) field studies. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 2008“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility4,559 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 2013Sample Size Requirements for Structural Equation Models3,914 cited
  • 2012What We Know and Don’t Know About Corporate Social Responsibility3,580 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1976Basking in reflected glory: Three (football) field studies.2,360 cited
  • 1982Representing and Testing Organizational Theories: A Holistic Construal2,062 cited
  • 2000Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization1,699 cited
  • 2004The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits1,590 cited
  • 2014How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction1,545 cited

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2009
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
1,337 cited
  • 1994Identity Salience and Psychological Centrality: Equivalent, Overlapping, or Complementary Concepts?1,133 cited
  • 2008Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives1,074 cited
  • Cited by

    • 2022Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts19 cited