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What can advertising really do for brands?

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References

1991Managing Brand Equity3,818 cited
1938Language, Truth, and Logic.2,113 cited
1981Positioning: The Battle for Your Mind1,060 cited
1990Double Jeopardy Revisited609 cited
1966The Measurement of Advertising Involvement464 cited
2000The ARF Copy Research Validity Project277 cited
1997Differentiation or Salience153 cited
1990Advertising: Strong Force or Weak Force? Two Views an Ocean Apart65 cited

Cited by

2022Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach127 cited
2015The Role of Integrated Marketing Communications in Enhancement of SMEs Growth in South Africa17 cited
2000What do advertisements really do for brands?16 cited
2009Brand image, equity, and sports sponsorship15 cited
2024Differences in advertising’s effectiveness across age groups9 cited

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