SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Luxury Brand Marketing – The Experience Is Everything! · Study

ChapterShelves

ChapterLuxury Brand Marketing – The Experience Is Everything!

Glyn Atwal2017

Chapter2017

Luxury Brand Marketing – The Experience Is Everything!

Glyn Atwal · Alistair Williams

137 citations·0/0 files stored·Springer eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 137 citations exist upstream.

References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1998Welcome to the experience economy.1999Experiential Marketing 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding 2004Measuring perceptions of brand luxury 1993Intimations of Postmodernity 1993The Market for Luxury Goods: Income versus Culture 2004Influencing the online consumer's behavior: the Web experience

Cited by

2020I can’t stop hating you: an anti-brand-community perspective on apple brand hate 2021Adoption of Chatbots for Learning among University Students: Role of Perceived Convenience and Enhanced Performance 2022Let’s play! Gamification as a marketing tool to deliver a digital luxury experience 2018Consumption experience: past, present and future 2022Evolution of luxury marketing landscape: a bibliometric analysis and future directions 2020Applying the EEE customer mindset in luxury: reevaluating customer experience research and practice during and after corona

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2012Why the devil wears Prada: Consumers’ purchase motives for luxuriesarticle · 8 shared references 2013Consumer Meaning Making: The Meaning of Luxury Brands in a Democratised Luxury Worldarticle · 7 shared references 2020Conceptualizing a new model for luxury brand purchase intention in an emerging country settingarticle · 7 shared references 2009Luxury brand marketing – The experience is everything!article · 6 shared references 2016Mapping the luxury research landscape: A bibliometric citation analysisarticle · 6 shared references 2012Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketingarticle · 6 shared references

Details

Year2017

Typechapter

Published2017-01-01

VenueSpringer eBooks

Languageen

Citations137

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1007/978-3-319-51127-6_3

openalex_workW4239778871

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2023Masstige consumption, brand happiness, and brand advocacy: A service perspective

2021Consumer responses to environmental corporate social responsibility and luxury