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Luxury Brand Marketing – The Experience Is Everything!

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References

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2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
2004Measuring perceptions of brand luxury1,555 cited
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2004Influencing the online consumer's behavior: the Web experience618 cited
2000Consuming luxury brands: The relevance of the ‘Rarity Principle’583 cited
2003The Marketing of Luxury Goods: An exploratory study – three conceptual dimensions498 cited
1997From segmentation to fragmentation363 cited
2005Impact of Personal Orientation on Luxury-Brand Purchase Value: An International Investigation318 cited
2007Luxury Fashion Branding264 cited
2006Luxury markets and premium pricing193 cited
1996The postmodern explained to managers: Implications for marketing161 cited
2003Trading Up: The New American Luxury

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151 cited

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2024Social comparison and self‐determination in luxury consumption motivations28 cited
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